[Guest Member Blog Post] Building Trust and Precision in Advertising with Zero-Party Data with Ogury
In this week's member guest blog post, we hear from Lawrence Horne, Country Director UK at Ogury, who shares key […]
Read More »Unlock Exclusive Insights at Digital World Marketing Forum (DMWF) Europe: IAB Europe Members Can Save 30%
Lauren Wakefield
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30/10/2024
Digital Marketing World Forum is thrilled to be partnered with IAB Europe! As digital landscapes continue to shift, staying ahead […]
Read More »[Guest Member Blog Post] Navigating MFAs and Ad Clutter to improve efficiency and boost performance with IAS
Lauren Wakefield
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15/10/2024
In this week's member guest blog post, we hear from Nick Welch, Head of Programmatic, EMEA at IAS, who shares […]
Read More »The Importance of In-Store Retail Media Standards: Why Effective Measurement is Crucial to Retail Media Success
Lauren Wakefield
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08/10/2024
IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the need for standardisation in in-store Retail […]
Read More »Index Exchange’s Strong Stance on MFA Publishers: A Commitment to Quality
Lauren Wakefield
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07/10/2024
In the world of digital advertising, Made-for-Advertising (MFA) sites have become a significant concern. These websites exist primarily to serve […]
Read More »The Retail Media Revolution: 2024 State of Play and Outlook in Europe
Lauren Wakefield
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03/10/2024
During this year’s DMEXCO conference in Cologne, IAB Europe’s Chief Economist, Dr. Daniel Knapp revealed the latest stats and facts […]
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