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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

Bjorn Bojen
|
06/06/2018
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]
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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

Bjorn Bojen
|
06/06/2018
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]
Read More »

IAB Europe Press Release: Latest IAB Europe research highlights disparity between vision and reality in measurement of digital brand advertising campaigns

Bjorn Bojen
|
05/06/2018
Brussels, 6 June 2018 - IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the […]
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IAB Europe Webinar: Attitudes to Digital Video Advertising - Wednesday 13 June 16.00 CEST / 15.00 BST

Bjorn Bojen
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29/05/2018
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB […]
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Winners announced for the MIXX Awards Europe 2018

Bjorn Bojen
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23/05/2018
Milan, 24 May 2018 - IAB Europe is pleased to announce the Winners of the 2018 MIXX Awards Europe: People Initiative, MediaCom, […]
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Winners announced for the IAB Europe Research Awards 2018

Bjorn Bojen
|
23/05/2018
Milan, 24 May - IAB Europe is pleased to announce the winners of its 2018 Research Awards; On Device Research, Inskin […]
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Blog

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IAB Europe's Update on the European Union Elections

Amy Mazzola
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28/05/2024
From 6-9 June, EU citizens will be voting for their 720 representatives in the Parliament. To help navigate the upcoming […]
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Member Guest Blog With Amazon Ads: The Conversation Around Cookies Is a Distraction, Here’s How Brands Can Move Beyond It

Amy Mazzola
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23/05/2024
In this week's guest member blog post we caught up with Frazer Locke, Director, EU & APAC AdTech Sales at […]
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A Q&A with IAB Europe's Retail Media Committee - The Value of Retail Media to Brands and Evolving Use Cases

Lauren Wakefield
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15/05/2024
Retail Media is transforming the digital advertising ecosystem. With this transformation comes a shift in how brands align their media […]
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Guest Member Blog Post with Digiseg: Can We Finally Abandon the Myth of One-to-One Marketing?

Amy Mazzola
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09/05/2024
In this week’s guest member blog post, we caught up with Søren H. Dinesen, the co-founder and CEO of Digiseg. […]
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Introducing Programmatic Perspectives: In-Depth Conversations & Insights from Members of IAB Europe’s Programmatic Trading Committee

Lauren Wakefield
|
02/05/2024
This week marks the launch of a brand new series - ‘Programmatic Perspectives’. Brought to you by the members of […]
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Meet the Interact 2024 Speaker - A Q&A with Paul-Antoine Strullu, Head of EMEA at Scope3

Lauren Wakefield
|
23/04/2024
IAB Europe’s flagship event Interact 2024 is heading to Milan on 21st - 22nd May. In partnership with IAB Italy, […]
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