Index Exchange’s Strong Stance on MFA Publishers: A Commitment to Quality
Lauren Wakefield
|
07/10/2024
In the world of digital advertising, Made-for-Advertising (MFA) sites have become a significant concern. These websites exist primarily to serve […]
Read More »The Retail Media Revolution: 2024 State of Play and Outlook in Europe
Lauren Wakefield
|
03/10/2024
During this year’s DMEXCO conference in Cologne, IAB Europe’s Chief Economist, Dr. Daniel Knapp revealed the latest stats and facts […]
Read More »[Guest Member Blog Post] Why Demand is the Ultimate Currency in Digital Advertising
In this week’s guest member blog post, we hear from Gil Sadeh, President of Kenshoo Skai who shares how publishers […]
Read More »A Q&A with IAB Europe’s Retail Media Committee - A Full Funnel Approach with Retail Media
Lauren Wakefield
|
26/09/2024
Retail Media has become a powerful tool for brands looking for unique opportunities to reach and engage with consumers through […]
Read More »Call for Submissions: Pan-European Case Study Programme - Decarbonising the Supply Chain
Lauren Wakefield
|
26/09/2024
We are excited to announce the launch of our Pan-European Case Study Programme - an initiative designed to highlight the […]
Read More »Strengthening Our Industry Committees: Welcoming Two New Team Members
Lauren Wakefield
|
04/09/2024
We are thrilled to announce that IAB Europe is bolstering its support for industry committees with two key hires: Simon […]
Read More »
