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IAB Europe White Paper: Header Bidding and Auction Dynamics

Bjorn Bojen
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27/08/2018
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such […]
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Oath in association with IAB Europe survey: Understanding the challenges faced by publishers in driving programmatic revenue

Bjorn Bojen
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13/08/2018
Participate in the Oath in association with IAB Europe survey for the chance to win an Instax SQ6 camera Oath […]
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IAB Europe Panel at DMEXCO: Taking stock – the impact of Europe’s new data protection rules four months on

Bjorn Bojen
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08/08/2018
Join the IAB Europe panel at DMEXCO on 13 September 2018 on Day 2 at 9.45 - 10.15am on the Debate Stage […]
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IAB Europe Seminar at DMEXCO: Programmatic Advertising in Europe: latest trends, attitudes and growth drivers

Bjorn Bojen
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25/07/2018
IAB Europe will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growth […]
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IAB Europe Webinar - A Complete Overview of the Transparency & Consent Framework - 25 September

Bjorn Bojen
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23/07/2018
Join this webinar to gain insight into the IAB Europe Transparency & Consent Framework. The IAB Europe Transparency & Consent […]
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IAB Europe joins other online advertising industry stakeholders in creating draft Code of Practice on Disinformation

Bjorn Bojen
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16/07/2018
Brussels, 17 July 2018 –  The draft Code of Practice on Disinformation, drawn up by IAB Europe alongside other stakeholders […]
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Blog

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Guest Member Blog Post - Six Reasons VAST 4.3 Can Help Improve the Viewer Experience with FreeWheel

Lauren Wakefield
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24/06/2024
In this week's member guest blog post, we caught up with Emmanuel Josserand, Sr Dir. Agency, Brand, and Industry Relations […]
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Participate in Our 10th Annual Attitudes to Programmatic Advertising Survey!

Lauren Wakefield
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18/06/2024
The 10th annual edition of our Attitudes to Programmatic Advertising survey is now open! Take part in the survey here.  […]
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That’s a Wrap! Highlights from Our H1 2024 Virtual Programmatic Day

Lauren Wakefield
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18/06/2024
On 6th June, we hosted our latest Virtual Programmatic Day, which saw over 400 attendees join us for in-depth discussions […]
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Exploring Self-Serve Programmatic Retail Media: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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12/06/2024
Self-Serve Programmatic is a growing part of the Retail Media advertising ecosystem and it allows brands to use a retailer’s […]
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5 Key Takeaways from IAB Europe's 2023 AdEx Benchmark Report

Lauren Wakefield
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12/06/2024
IAB Europe has just released its 2023 AdEx Benchmark Report, and it's packed with insights into the booming digital advertising […]
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5 Industry Insights on the 2023 AdEx Benchmark Report

Lauren Wakefield
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12/06/2024
The 2023 AdEx Benchmark Report from IAB Europe offers a comprehensive look into the digital advertising ecosystem, showcasing impressive growth […]
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