IAB Europe and the IAB Release Final In-Store Retail Media Standards
Lauren Wakefield
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03/12/2024
Why is in-store Retail Media an under-invested channel, despite its significant traffic potential? IAB Europe and the IAB have taken […]
Read More »[Guest Member Blog Post] Streaming TV Uncovered Report by FreeWheel's audienceXpress
In this week's member guest blog post, we hear from Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations at […]
Read More »Driving Transformative Change - All You Need to Know about the IAB Europe Training Environmental Sustainability Course
Lauren Wakefield
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29/11/2024
As concerns about climate change continue to grow, digital advertising professionals are increasingly aware of our industry's environmental impact and […]
Read More »[Guest Member Blog Post] And There Is Only One Thing We Say to Death: “Not Today” by IAB Ukraine's CEO
Lauren Wakefield
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27/11/2024
In this week's member guest blog post, we hear from Anastasiya Baydechenko as she shares her latest experiences from Ukraine, […]
Read More »How to Revolutionise Retail Media Networks: A Q&A with Our Retail Media Committee Experts
In the ever-evolving landscape of retail media networks, staying ahead of the curve is crucial. This blog dives deep into […]
Read More »[Guest Member Blog Post] Why Marketers Need a Transparent Incrementality Solution
In this week's member guest blog post, we hear from Kenzie Oster, Product Manager at Kenshoo Skai, who delves into […]
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