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Minor Update to the Policies of the IAB Europe Transparency & Consent Framework relating to CMPs

Bjorn Bojen
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02/10/2018
IAB Europe has published a minor change affecting the Policies of the IAB Europe Transparency & Consent Framework (“Framework”) on […]
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IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework - A complete overview

Bjorn Bojen
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30/09/2018
The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties in the digital advertising chain […]
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IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation

Bjorn Bojen
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25/09/2018
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up in a process in which […]
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IAB Europe GIG: Working Paper on Data Subject Requests

Bjorn Bojen
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18/09/2018
Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also do not […]
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IAB Europe Press Release: Latest IAB Europe research reveals in-house is now the favoured model for advertiser programmatic buying and two thirds of display ad spend in Europe is now traded programmatically

Bjorn Bojen
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11/09/2018
Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic […]
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IAB Europe Press Release: IAB Europe CMP Validator Helps CMPs Align with Transparency & Consent Framework

Bjorn Bojen
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11/09/2018
COLOGNE, Germany – 12 September 2018 – IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces […]
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Blog

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[Guest Member Blog Post] Treating In-store Retail Media Like DOOH is a Mistake. Here’s Why.

Nicole Laleva
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08/01/2025
In this week’s Guest Member Blog post, we caught up with Iman Nahvi, Co-Founder, Chief Executive Officer at Advertima who […]
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Exploring the Return on Creativity: Insights from Our Roundtable with TikTok

Lauren Wakefield
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20/12/2024
Last month, IAB Europe and TikTok hosted a roundtable discussion to explore the impact of creative content looking at how […]
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Using Retailer Data Across Other Media Channels: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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18/12/2024
It is no secret that the data retailers have is unparalleled and the growth of Retail Media Networks (RMNs)  is […]
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That’s a Wrap! Check Out IAB Europe’s Highlights For 2024

Lauren Wakefield
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17/12/2024
With the festive season in full swing and a new year fast approaching, we invite you to join us in […]
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2025 Programmatic Advertising Predictions

Lauren Wakefield
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17/12/2024
What's in store for the programmatic world in 2025? We asked members of our Programmatic Trading Committee (PTC) for their […]
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2025 Brand Advertising Predictions

Lauren Wakefield
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17/12/2024
CTV, Retail Media, DOOH... Where will brands invest in 2025 and what developments will be made? We asked our Brand […]
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