Retail Media in 2025: Coming Out of Denial
Lauren Wakefield
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14/11/2024
Our Retail Media Consultant, Yara Daher, shares five key principles to help guide Retail Media's transformation in 2025. Retail Media […]
Read More »A Q&A with IAB Europe’s Retail Media Committee - Overview of the Retail Media Measurement Standards for Europe
Lauren Wakefield
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31/10/2024
As Retail Media continues to proliferate the daily media and advertising news headlines, IAB Europe asked two core members of […]
Read More »[Guest Member Blog Post] Building Trust and Precision in Advertising with Zero-Party Data with Ogury
In this week's member guest blog post, we hear from Lawrence Horne, Country Director UK at Ogury, who shares key […]
Read More »Unlock Exclusive Insights at Digital World Marketing Forum (DMWF) Europe: IAB Europe Members Can Save 30%
Lauren Wakefield
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30/10/2024
Digital Marketing World Forum is thrilled to be partnered with IAB Europe! As digital landscapes continue to shift, staying ahead […]
Read More »[Guest Member Blog Post] Navigating MFAs and Ad Clutter to improve efficiency and boost performance with IAS
Lauren Wakefield
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15/10/2024
In this week's member guest blog post, we hear from Nick Welch, Head of Programmatic, EMEA at IAS, who shares […]
Read More »The Importance of In-Store Retail Media Standards: Why Effective Measurement is Crucial to Retail Media Success
Lauren Wakefield
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08/10/2024
IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the need for standardisation in in-store Retail […]
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