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IAB Europe Press Release: IAB Europe launches Connected TV White Paper The paper examines key opportunities and challenges such as growth of advertising, measurement and creativity

Bjorn Bojen
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06/12/2018
Brussels, 6 December - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is today launching a […]
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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

Bjorn Bojen
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06/12/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]
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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4

Bjorn Bojen
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27/11/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. […]
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IAB Europe White Paper: Programmatic Native Advertising

Bjorn Bojen
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26/11/2018
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital […]
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IAB Europe Survey: What is driving digital video advertising adoption

Bjorn Bojen
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23/11/2018
Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more than 30% and programmatic video […]
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IAB Europe Press Release: IAB Europe publishes first edition of the Human Capital in the Digital Environment Report

Bjorn Bojen
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21/11/2018
Brussels, 21 November 2018 – IAB Europe has today published the inaugural edition of the Human Capital in the Digital […]
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2025 Programmatic Advertising Predictions

Lauren Wakefield
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17/12/2024
What's in store for the programmatic world in 2025? We asked members of our Programmatic Trading Committee (PTC) for their […]
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2025 Brand Advertising Predictions

Lauren Wakefield
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17/12/2024
CTV, Retail Media, DOOH... Where will brands invest in 2025 and what developments will be made? We asked our Brand […]
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E-commerce Germany Awards 2025 Open For Entries

Lauren Wakefield
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16/12/2024
The E-commerce Germany Awards (EGA) contest returns, welcoming both industry leaders and emerging players from the DACH e-commerce landscape who […]
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Unlock Your Professional Potential with IAB Europe Training – Exclusive Discounts for Members!

Lauren Wakefield
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12/12/2024
Are you ready to elevate your skills and master the digital future? IAB Europe Training is here to help you […]
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IAB Europe and the IAB Release Final In-Store Retail Media Standards

Lauren Wakefield
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03/12/2024
Why is in-store Retail Media an under-invested channel, despite its significant traffic potential? IAB Europe and the IAB have taken […]
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[Guest Member Blog Post] Streaming TV Uncovered Report by FreeWheel's audienceXpress

Nicole Laleva
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02/12/2024
In this week's member guest blog post, we hear from Emmanuel Josserand, Sr Dir. Brand, Agency and Industry Relations at […]
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