Exploring Self-Serve Programmatic Retail Media: A Q&A with Our Retail Media Committee Experts
Lauren Wakefield
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12/06/2024
Self-Serve Programmatic is a growing part of the Retail Media advertising ecosystem and it allows brands to use a retailer’s […]
Read More »5 Key Takeaways from IAB Europe's 2023 AdEx Benchmark Report
Lauren Wakefield
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12/06/2024
IAB Europe has just released its 2023 AdEx Benchmark Report, and it's packed with insights into the booming digital advertising […]
Read More »5 Industry Insights on the 2023 AdEx Benchmark Report
Lauren Wakefield
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12/06/2024
The 2023 AdEx Benchmark Report from IAB Europe offers a comprehensive look into the digital advertising ecosystem, showcasing impressive growth […]
Read More »Take Part! Industry Adoption of the DSA Transparency OpenRTB Extension
Three months after the entry into force of the Digital Services Acts, IAB Europe and IAB Tech Lab would like […]
Read More »Creativity & Connections - Meet the IAB Europe Team in Cannes
Lauren Wakefield
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05/06/2024
The countdown is on! In just two weeks, the wonderful world of advertising and marketing will descend on the South […]
Read More »That’s a Wrap! Check Out the Event Highlights & Images From Interact 2024 in Milan
Lauren Wakefield
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31/05/2024
On 21-22 May we hosted our annual flagship conference Interact 2024 in Milan where we brought over 240 industry leaders, […]
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