Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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European publishers urge European Commission to recognise importance of digital advertising in review of the ePrivacy Directive

Bjorn Bojen
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23/11/2016
Brussels, 23 November 2016 –  With media independence a hot topic across Europe and around the world, European publishers today […]
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IAB Europe White Paper: Using Data Effectively in Programmatic

Bjorn Bojen
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17/11/2016
An updated version of this white paper with GDPR considerations is available here Consumers are using an ever-increasing variety of […]
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EDAA enhances transparency and user control for online video advertising

Bjorn Bojen
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14/11/2016
Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and […]
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Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

Bjorn Bojen
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09/11/2016
Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and […]
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IAB Europe Panel @RTA Summit - Current State of Programmatic, Market Size and Growth - November 9th, 9AM

Bjorn Bojen
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25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
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IAB Europe Speaking Slot @RTA Summit - What does the EU’s new privacy law mean for digital advertising? - November 9th, 12.40PM

Bjorn Bojen
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25/10/2016
Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]
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Blog

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Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

Lauren Wakefield
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08/07/2021
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From an updated guide on the […]
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IAB Europe's Digital Audio Day - H1 2021 Wrap-Up

Lauren Wakefield
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08/07/2021
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event brought together the shapers, creators, […]
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AdEx 2020 Report - Key Facts & Stats You Need to Know

Lauren Wakefield
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02/07/2021
IAB Europe's hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world to see! Released on 1st […]
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Member Guest Post with Admitad - Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

Lauren Wakefield
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01/07/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate Network, as he reveals the […]
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Member Guest Post With Teads - What Does Creative Excellence On Mobile Really Look Like?

Helen Mussard
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28/06/2021
This week's member guest post is written by Tead's Global Creative VP, Bertrand "Coca" Cocallemen. Coca describes what is important […]
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Industry News: An Updated Timeline For Privacy Sandbox Milestones

Helen Mussard
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24/06/2021
Today, Google announced the revised timeline for the phasing out of third-party cookies, with new Privacy Sandbox milestones. In the […]
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