Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Press release: Proposed ePrivacy Regulation Fails To Improve Cookie Rules

Bjorn Bojen
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10/01/2017
Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal for a […]
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European publishers, the digital advertising industry and direct marketers have expressed serious concerns about the ePrivacy Directive review

Bjorn Bojen
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09/01/2017
On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), advertisers […]
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Member News: IAB UK appoints Jon Mew as CEO

Bjorn Bojen
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05/01/2017
London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has […]
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IAB Europe White Paper: Native Advertising and Content Marketing

Bjorn Bojen
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08/12/2016
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with […]
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How to Comply with EU Rules Applicable to Online Native Advertising

Bjorn Bojen
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07/12/2016
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]
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Online advertising driven by mobile in H1 2016 to €18.6bn, latest AdEx Benchmark study reveals

Bjorn Bojen
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23/11/2016
Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2016 study. […]
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Blog

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IAB Europe Launches New TCF Vendor Compliance Programme

Lauren Wakefield
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26/08/2021
As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives to protect the integrity of […]
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Join IAB Europe at DMEXCO @home 2021

Lauren Wakefield
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26/08/2021
On September 7 & 8, major brands and representatives from the digital economy will come together at Europe’s leading digital […]
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Member Guest Post with Admitad - The New World Order: No Cookies, No Gain? New Rule Book to be Designed

Lauren Wakefield
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24/08/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate Network, as he shares his […]
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IAB Europe is Hiring! Find Out How You Can Join the Team Today

Lauren Wakefield
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19/08/2021
IAB Europe has, not one, but two exciting new roles available to join our team! So, if you or someone […]
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IAB Europe Network Guest Blog Post with TAG - Want to Keep Ad Fraud Low? New TAG Study of IVT in Europe Points the Way

Lauren Wakefield
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16/08/2021
In our latest network guest blog post, Jules Kendrick, MD, UK & Europe for the Trust Accountability Group (TAG) discusses […]
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IAB Europe Is Hosting A New Series of Events In September To Discuss Trust and Transparency In Our Industry

Helen Mussard
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12/08/2021
In September, IAB Europe will be hosting a series of physical and virtual events to discuss and debate trust and […]
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