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IAB Europe releases its consolidated Interact 2017 PREVIEW PROGRAMME revealing top-of-mind industry issues to be tackled by outstanding industry thought leaders

Bjorn Bojen
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28/03/2017
Brussels, 29 March -  IAB Europe is the organiser of the Interact 2017 conference, taking place in Amsterdam on 23-24 […]
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Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

Bjorn Bojen
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22/03/2017
Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 -- The […]
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IAB Europe Metrics and KPIs survey – take part now!

Bjorn Bojen
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10/03/2017
Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priorities […]
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Press Release: Townsend Feehan, CEO of IAB Europe becomes EDAA Chair

Bjorn Bojen
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09/03/2017
Brussels, 9 March 2017 – We are pleased to announce that Townsend Feehan, CEO of IAB Europe, has been appointed […]
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Press Release: comScore Announces UK Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

Bjorn Bojen
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24/02/2017
Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content London, 23 February […]
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Press Release: Interact 2017 - The New Rules of Engagement: Online Advertising Industry leaders drive solutions to business, policy and societal challenges

Bjorn Bojen
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13/02/2017
Brussels, 10 February 2017 – Interact, IAB Europe’s flagship annual conference, goes to Amsterdam for 2017.  The conference will take place […]
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Blog

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Skai Unpack Prime Day 2022 (US vs EMEA)

Georgia Cook
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25/07/2022
This week, we have a guest blog post from one of our members, Skai™. The Intelligent Marketing Platform's Senior Director […]
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The Rise of Social Commerce and How to Tap Into it with TikTok

Lauren Wakefield
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21/07/2022
The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]
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Now Open! Take Part in the 2022 Attitudes to Programmatic Survey

Lauren Wakefield
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14/07/2022
According to the recently released AdEx 2021 study, the European digital ad market is now programmatic first with 57% of […]
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AdEx 2021 Report – Key Facts & Stats Videos

Georgia Cook
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07/07/2022
IAB Europe’s widely-anticipated 2021 AdEx Benchmark Report is now live!  Released on 2nd July 2022, the report is the definitive […]
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IAB Europe’s Programmatic Trading Committee Diversity & Inclusion Blog Series: A Q&A on Diversity & Inclusion in Marketing

Lauren Wakefield
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05/07/2022
As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]
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Get Involved In Industry & Policy Initiatives - Join An IAB Europe Committee!

Georgia Cook
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16/06/2022
Our committees are the backbone of our organisation. These groups bring together industry leaders and experts to connect and collaborate […]
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