Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press Release: Interact 2017 - The New Rules of Engagement: Online Advertising Industry leaders drive solutions to business, policy and societal challenges

Bjorn Bojen
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13/02/2017
Brussels, 10 February 2017 – Interact, IAB Europe’s flagship annual conference, goes to Amsterdam for 2017.  The conference will take place […]
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Get your work recognised with a European award – IAB Europe Research Awards

Bjorn Bojen
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02/02/2017
The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased […]
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Get your campaigns recognised with a European award – MIXX Awards Europe

Bjorn Bojen
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02/02/2017
The MIXX Awards are an opportunity gain industry recognition for your European campaigns and to educate the marketplace about what […]
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TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising.

Bjorn Bojen
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23/01/2017
The European Advertising Consumer Research Index 2016 report delivers a broad view of attitudes and awareness of the European Self-Regulatory Programme […]
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IAB Europe Video Ad Formats Survey - Take part now!

Bjorn Bojen
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23/01/2017
Which video ad formats work for brand building? The aim of this survey is to learn about the video ad […]
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IAB Europe Press release: European ad industry releases new data about powerful economic benefits across the EU delivered by advertising

Bjorn Bojen
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16/01/2017
Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide […]
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Blog

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Have Your Say in IAB Europe's Annual Industry Polls

Lauren Wakefield
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18/11/2021
Have your say in IAB Europe’s Annual Industry Polls - Brand Safety and Post Third-Party Cookie IAB Europe has launched […]
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Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

Georgia Cook
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18/11/2021
IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming weeks. With leading industry experts, […]
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Member Guest Post with Criteo - Five Addressability Misconceptions in Advertising Today

Georgia Cook
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17/11/2021
In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy at Criteo, as he shares […]
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E-commerce Germany Awards are back to business!

Lauren Wakefield
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16/11/2021
Despite a long break from physical events, E-commerce Germany is back and ready to go! They're not only bringing back […]
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That's a Wrap! Check Out the Virtual Programmatic Day Highlights

Georgia Cook
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15/11/2021
Let's take a look back to 11th November when IAB Europe hosted the second Virtual Programmatic Day of 2021. With […]
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The Future of Attribution in a Post Third-Party Cookie Era - A Q&A with Experts From the Programmatic Trading Committee

Lauren Wakefield
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10/11/2021
Since Google announced that third-party cookies were to become obsolete - extended now to 2023 - there have, and continue […]
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