Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Get your work recognised with a European award – IAB Europe Research Awards

Bjorn Bojen
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02/02/2017
The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased […]
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Get your campaigns recognised with a European award – MIXX Awards Europe

Bjorn Bojen
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02/02/2017
The MIXX Awards are an opportunity gain industry recognition for your European campaigns and to educate the marketplace about what […]
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TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising.

Bjorn Bojen
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23/01/2017
The European Advertising Consumer Research Index 2016 report delivers a broad view of attitudes and awareness of the European Self-Regulatory Programme […]
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IAB Europe Video Ad Formats Survey - Take part now!

Bjorn Bojen
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23/01/2017
Which video ad formats work for brand building? The aim of this survey is to learn about the video ad […]
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IAB Europe Press release: European ad industry releases new data about powerful economic benefits across the EU delivered by advertising

Bjorn Bojen
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16/01/2017
Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide […]
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Interact 2017 Conference May 23-24: Registrations are now open!

Bjorn Bojen
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12/01/2017
Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and media owners come […]
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Blog

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Join Our Free Industry Insider Series on Trust and Transparency This Month!

Marie-Clare Puffett
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15/09/2021
As part of our Trust and Transparency event series throughout September, we will be hosting a range of Industry Insider […]
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Member Guest Post with PubMatic - Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

Lauren Wakefield
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14/09/2021
In this week's member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares her thoughts on the future […]
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Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

Lauren Wakefield
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09/09/2021
The Summer might be over but we have a lot of exciting opportunities at IAB Europe for you to get […]
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Member Guest Post with Samsung Ads - Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers

Lauren Wakefield
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06/09/2021
In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as he shares why the emerging […]
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Member Guest Post with Smaato - Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

Lauren Wakefield
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02/09/2021
In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses how you can get ahead […]
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Brand Measurement in a Post Third-Party Cookie World - A Q&A With Experts From the Research Committee

Lauren Wakefield
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02/09/2021
2020 kicked off with one of the most fundamental changes to the online advertising industry, when Google announced its goal […]
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