Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Get your work recognised with a European award – IAB Europe Research Awards

Bjorn Bojen
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02/02/2017
The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased […]
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Get your campaigns recognised with a European award – MIXX Awards Europe

Bjorn Bojen
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02/02/2017
The MIXX Awards are an opportunity gain industry recognition for your European campaigns and to educate the marketplace about what […]
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TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising.

Bjorn Bojen
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23/01/2017
The European Advertising Consumer Research Index 2016 report delivers a broad view of attitudes and awareness of the European Self-Regulatory Programme […]
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IAB Europe Video Ad Formats Survey - Take part now!

Bjorn Bojen
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23/01/2017
Which video ad formats work for brand building? The aim of this survey is to learn about the video ad […]
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IAB Europe Press release: European ad industry releases new data about powerful economic benefits across the EU delivered by advertising

Bjorn Bojen
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16/01/2017
Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide […]
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Interact 2017 Conference May 23-24: Registrations are now open!

Bjorn Bojen
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12/01/2017
Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and media owners come […]
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Blog

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IAB Europe is Hiring! Find Out How You Can Join the Team Today

Lauren Wakefield
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19/08/2021
IAB Europe has, not one, but two exciting new roles available to join our team! So, if you or someone […]
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IAB Europe Network Guest Blog Post with TAG - Want to Keep Ad Fraud Low? New TAG Study of IVT in Europe Points the Way

Lauren Wakefield
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16/08/2021
In our latest network guest blog post, Jules Kendrick, MD, UK & Europe for the Trust Accountability Group (TAG) discusses […]
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IAB Europe Is Hosting A New Series of Events In September To Discuss Trust and Transparency In Our Industry

Helen Mussard
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12/08/2021
In September, IAB Europe will be hosting a series of physical and virtual events to discuss and debate trust and […]
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Want To Join The IAB Europe Team? New Role - Digital Advertising Analyst

Helen Mussard
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10/08/2021
Location: Remote (EU-27)/Brussels/London IAB Europe is looking for a full-time Digital Advertising Analyst. This newly created role is a unique opportunity […]
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How Brand Suitability Works for Programmatic Campaigns: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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05/08/2021
Brand Suitability describes the practices and tools that are put in place in addition to brand safety controls to ensure […]
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Member Guest Post with IAS - The Easing of Lockdown Restrictions Presents an Opportunity for Advertisers to Target Audiences

Lauren Wakefield
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04/08/2021
In this week's member-guest post, we spoke with Nick Morely, EMEA Managing Director at IAS on Integral Ad Science’s (IAS) […]
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