IAB Europe, EACA and WFA Press Release: New cross-industry initiative to improve viewability measurement standards across Europe
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of […]
Read More »IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of […]
Read More »Press release: comScore Introduces New MyMetrix Explore Data Exploration and Visualization Tool
MyMetrix Explore Gives Clients More Ways to Access, Analyze and Discover comScore Data RESTON, VA, July 28, 2017 – comScore today […]
Read More »Press release: Sublime Skinz strengthens its technology and creative expertise with the acquisition of Kpsule
Paris, July 20th 2017, Sublime Skinz – the leading solution for high-Impact non-intrusive digital advertising – has announced the acquisition of […]
Read More »Press Release: Quantcast’s Real-time Advertising Academy receives IAB Europe Endorsement
Brussels, 13 July 2017 - When it comes to education, IAB Europe takes a two-pronged approach: support and content creation. […]
Read More »IAB Europe Press Release: Global Mobile Advertising revenues tops €63 billion ($83 billion) in 2016
Mobile display continues to dominate spend with a 54% share at €34 billion ($45 billion) Brussels, 7 July 2017 – […]
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