Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe releases its consolidated Interact 2017 PREVIEW PROGRAMME revealing top-of-mind industry issues to be tackled by outstanding industry thought leaders

Bjorn Bojen
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28/03/2017
Brussels, 29 March -  IAB Europe is the organiser of the Interact 2017 conference, taking place in Amsterdam on 23-24 […]
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Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

Bjorn Bojen
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22/03/2017
Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 -- The […]
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IAB Europe Metrics and KPIs survey – take part now!

Bjorn Bojen
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10/03/2017
Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priorities […]
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Press Release: Townsend Feehan, CEO of IAB Europe becomes EDAA Chair

Bjorn Bojen
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09/03/2017
Brussels, 9 March 2017 – We are pleased to announce that Townsend Feehan, CEO of IAB Europe, has been appointed […]
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Press Release: comScore Announces UK Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

Bjorn Bojen
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24/02/2017
Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content London, 23 February […]
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Press Release: Interact 2017 - The New Rules of Engagement: Online Advertising Industry leaders drive solutions to business, policy and societal challenges

Bjorn Bojen
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13/02/2017
Brussels, 10 February 2017 – Interact, IAB Europe’s flagship annual conference, goes to Amsterdam for 2017.  The conference will take place […]
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Blog

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Guest Blog Post - Addressing & Tackling Disinformation - Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.

Helen Mussard
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08/10/2021
Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been on the rise over the […]
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That's a Wrap! The Great Debate: Trust & Transparency Headline Event

Lauren Wakefield
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30/09/2021
On September 28, IAB Europe hosted the headline event of our Trust and Transparency series 'The Great Debate'. The event […]
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Network Guest Blog Post - Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center

Helen Mussard
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30/09/2021
Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs to discuss and debate trust […]
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More Free Industry Insider Webinars on Trust and Transparency For You to Join!

Lauren Wakefield
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23/09/2021
As part of our Trust and Transparency event series, we are hosting a range of Industry Insider sessions with some of […]
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Check Out Our Industry Insider Series on Trust and Transparency!

Lauren Wakefield
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20/09/2021
As part of our September Trust and Transparency event series, we hosted a range of Industry Insider sessions with some […]
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Catch Up on All of the Action From Our Trust & Transparency Series So Far!

Lauren Wakefield
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16/09/2021
This week we kicked off our brand new Trust and Transparency series and what a week it has been so […]
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