Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press release: Sublime Skinz appoints Andrew Buckman as new EMEA Managing Director

Bjorn Bojen
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14/05/2017
Sublime Skinz appoints former OpenX EMEA Managing Director, Andrew Buckman, as increased demand for high impact non-intrusive advertising signals a […]
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Press release: comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles

Bjorn Bojen
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05/05/2017
ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK, 5th July, 2017 – […]
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Press Release: MIXX Awards Europe 2017 Shortlist of Finalists Announced

Bjorn Bojen
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03/05/2017
IAB Europe is delighted to announce the shortlist of finalists for The MIXX Awards Europe 2017. Winners of the thirteen […]
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Press release: IAB Europe Research Awards 2017 Shortlist of Finalists

Bjorn Bojen
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02/05/2017
IAB Europe is delighted to announce the shortlist of finalists for the IAB Europe Research Awards 2017. Winners of the […]
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Buy-side and Sell-side stakeholders demand options for Digital Video Advertising Campaigns

Bjorn Bojen
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26/04/2017
Brussels, 27 April 2017 - Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital […]
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Press release: Research reveals Sublime Skinz’ video format to be more effective than pre-roll for driving audience engagement and action

Bjorn Bojen
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23/04/2017
More than 80% of respondents in a new Ipsos study report that innovative outstream units are the most appealing and […]
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Blog

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The Latest Updated Guide to the Post Third-Party Cookie Era - What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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24/03/2022
Earlier this month, IAB Europe released its latest comprehensively updated ‘Guide to the Post-Third-Party Cookie Era’. The Guide has been […]
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A Word from Antonia Faulkner, Chair of the MIXX Awards Europe 2022 Jury

Georgia Cook
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24/03/2022
Written by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC I am delighted to be […]
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IAB Europe and PubMatic Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Marie-Clare Puffett
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16/03/2022
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better […]
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DSA Trilogues: Need for a Critical Examination of DSA Proposals as Co-legislators Turn to Online Ads

Lauren Wakefield
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11/03/2022
Since the European Commission’s proposal for the Digital Services Act was first published in December 2020, the legislation has progressed […]
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IAB Europe’s Unmissable Upcoming Events!

Georgia Cook
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01/03/2022
We have had a brilliant start to the year with several insightful, thought-provoking events taking place, but the best is […]
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IAB Europe Awards Early Bird Deadline is just 10 Days Away!

Georgia Cook
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01/03/2022
The Early Bird Deadline for the prestigious annual MIXX Awards Europe and IAB Europe Research Awards is fast approaching! Enter […]
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