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IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

Bjorn Bojen
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30/07/2017
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of […]
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Press release: comScore Introduces New MyMetrix Explore Data Exploration and Visualization Tool

Bjorn Bojen
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27/07/2017
MyMetrix Explore Gives Clients More Ways to Access, Analyze and Discover comScore Data RESTON, VA, July 28, 2017 – comScore today […]
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Press release: Sublime Skinz strengthens its technology and creative expertise with the acquisition of Kpsule

Bjorn Bojen
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19/07/2017
Paris, July 20th 2017, Sublime Skinz – the leading solution for high-Impact non-intrusive digital advertising – has announced the acquisition of […]
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Press Release: Quantcast’s Real-time Advertising Academy receives IAB Europe Endorsement

Bjorn Bojen
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12/07/2017
Brussels, 13 July 2017 - When it comes to education, IAB Europe takes a two-pronged approach: support and content creation. […]
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IAB Europe Press Release: Global Mobile Advertising revenues tops €63 billion ($83 billion) in 2016

Bjorn Bojen
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06/07/2017
Mobile display continues to dominate spend with a 54% share at €34 billion ($45 billion) Brussels, 7 July 2017 – […]
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IAB Europe Press release: Latest AdEx Benchmark Report Details Continued Shift to Mobile and Video Advertising

Bjorn Bojen
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28/06/2017
Brussels, 29 June 2016 – IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 […]
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Blog

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Programmatic Trends & Buzzword Predictions for 2023

Amy Mazzola
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06/12/2022
As we near the end of 2022, we asked IAB Europe’s Programmatic Trading committee for their insights into what 2023 […]
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Member Guest Post With IAS - Hey, Media Planners! Don’t Let Your Brands’ Safety & Suitability Settings Undermine The Drive For Social Good

Helen Mussard
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05/12/2022
In this week's member guest post we caught up with Ben Miller, Agency Success Director at IAS. Ben gained an […]
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It’s time for the 2023 E-commerce Germany Awards!

Lauren Wakefield
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02/12/2022
The E-commerce Germany Awards are back and better than ever! This year, the contest starts on December 1st, so make […]
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Now Open! Take Part in IAB Europe’s State of Readiness - Sustainability in Digital Advertising Survey

Amy Mazzola
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30/11/2022
  Environment impact , Carbon reduction, Social justice. Sustainability is a key topic moving into 2023! IAB Europe’s Sustainability Standards […]
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Member Guest Post with Huawei Ads - The top trends that will shape digital advertising in 2023

Amy Mazzola
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29/11/2022
  In this week’s member guest blog post we caught up with Maria Ramiro of Huawei Ads. Following on from […]
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In-Game Advertising: What You Need to Know A Q&A with Gabriele Vileikyte, Product Manager, Eskimi

Amy Mazzola
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16/11/2022
Can you tell us what advertising within a gaming environment means and looks like? In-game ads blend into the game […]
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