Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Press release: Sublime Skinz appoints Andrew Buckman as new EMEA Managing Director

Bjorn Bojen
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14/05/2017
Sublime Skinz appoints former OpenX EMEA Managing Director, Andrew Buckman, as increased demand for high impact non-intrusive advertising signals a […]
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Press release: comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles

Bjorn Bojen
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05/05/2017
ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK, 5th July, 2017 – […]
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Press Release: MIXX Awards Europe 2017 Shortlist of Finalists Announced

Bjorn Bojen
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03/05/2017
IAB Europe is delighted to announce the shortlist of finalists for The MIXX Awards Europe 2017. Winners of the thirteen […]
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Press release: IAB Europe Research Awards 2017 Shortlist of Finalists

Bjorn Bojen
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02/05/2017
IAB Europe is delighted to announce the shortlist of finalists for the IAB Europe Research Awards 2017. Winners of the […]
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Buy-side and Sell-side stakeholders demand options for Digital Video Advertising Campaigns

Bjorn Bojen
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26/04/2017
Brussels, 27 April 2017 - Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital […]
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Press release: Research reveals Sublime Skinz’ video format to be more effective than pre-roll for driving audience engagement and action

Bjorn Bojen
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23/04/2017
More than 80% of respondents in a new Ipsos study report that innovative outstream units are the most appealing and […]
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Blog

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The Future of Attribution in a Post Third-Party Cookie Era - A Q&A with Experts From the Programmatic Trading Committee

Lauren Wakefield
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10/11/2021
Since Google announced that third-party cookies were to become obsolete - extended now to 2023 - there have, and continue […]
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Member Guest Post with PubMatic - Demystifying Mobile In-App Advertising

Lauren Wakefield
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09/11/2021
In this week's member-guest blog post, we hear from Anna Sikora, Client Services Partner at PubMatic, on all things In-App. […]
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A Flawed ''Future of Online Advertising’' Report

Helen Mussard
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26/10/2021
A recent report issued by the European Parliament’s Greens/EFA group nicely crystallises why the debate about whether to use the […]
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That’s a Wrap! Check Out Our Latest Virtual CTV Event Highlights

Georgia Cook
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25/10/2021
On 21st October, IAB Europe hosted its second Virtual CTV Event of 2021, and with over 350 people in attendance, […]
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Interested In Joining IAB Europe's New Technical Committee?

Helen Mussard
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21/10/2021
IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and is inviting interested IAB Europe […]
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Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

Lauren Wakefield
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08/10/2021
IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take part here.  In-housing programmatic trading […]
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