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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

Bjorn Bojen
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06/06/2018
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]
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IAB Europe Press Release: Latest IAB Europe research highlights disparity between vision and reality in measurement of digital brand advertising campaigns

Bjorn Bojen
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05/06/2018
Brussels, 6 June 2018 - IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the […]
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IAB Europe Webinar: Attitudes to Digital Video Advertising - Wednesday 13 June 16.00 CEST / 15.00 BST

Bjorn Bojen
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29/05/2018
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB […]
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Winners announced for the MIXX Awards Europe 2018

Bjorn Bojen
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23/05/2018
Milan, 24 May 2018 - IAB Europe is pleased to announce the Winners of the 2018 MIXX Awards Europe: People Initiative, MediaCom, […]
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Winners announced for the IAB Europe Research Awards 2018

Bjorn Bojen
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23/05/2018
Milan, 24 May - IAB Europe is pleased to announce the winners of its 2018 Research Awards; On Device Research, Inskin […]
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European Digital Advertising market has doubled in size in 5 years

Bjorn Bojen
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22/05/2018
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012 Milan, 23 May 2018 – At its […]
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Blog

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2024 Trends From IAB Europe's Brand Advertising Committee

Amy Mazzola
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14/12/2023
Audio, Retail Media, CTV, DOOH... Where will brands invest in 2024, and what developments will be made in these channels […]
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Developing A Retail Media Value Proposition: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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12/12/2023
Retail Media is transforming the digital advertising ecosystem. At the same time, it is transforming many retail businesses and how […]
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Guest Member Blog Post with DoubleVerify  - Artificial Intelligence, Human Centricity and Effective Programmatic Optimisation

Amy Mazzola
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07/12/2023
In this week’s guest member blog post, we caught up with Wayne Tassie, Group Director, Integrated Solutions EMEA at DoubleVerify. […]
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Have Your Say in Our Latest Surveys! From Sustainability and AI to the Post Third-Party Cookie Era, Your Input Matters

Lauren Wakefield
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07/12/2023
At IAB Europe, we love research and with our extensive experience of undertaking industry attitude and benchmarking studies on a […]
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Be Merry & Bright and Full of Insight. Don’t Miss Our Final Events for 2023

Lauren Wakefield
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07/12/2023
December may be in full swing with the end of the year in sight, but we still have a few […]
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Your Input Matters: Participate in Our 2023 State of Readiness - Sustainability in Digital Advertising Survey Today

Lauren Wakefield
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30/11/2023
We’re thrilled to announce that the 2023 State of Readiness - Sustainability in Digital Advertising survey is now open! We […]
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