Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Research Awards 2018 open for entries

Bjorn Bojen
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05/12/2017
The IAB Europe Research Awards 2018 recognise and showcase great European digital research projects and the contribution they have made […]
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Press Release: Sublime Skinz named as one of the fastest growing technology companies in France

Bjorn Bojen
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02/12/2017
Sublime Skinz ranked 19th in Deloitte’s prestigious 2017 Technology Fast 50 London, 27th November 2017, Sublime Skinz, the leading solution for high-impact […]
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IAB Europe Press Release: IAB Europe presents industry consent mechanism for meeting challenges under the GDPR and calls for broad industry engagement on further development and roll-out

Bjorn Bojen
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28/11/2017
London, 28 November 2017 – IAB Europe today presented a new technical standard to support the digital advertising ecosystem in […]
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IAB Europe Press Release: Buy and sell-side stakeholders increase recognition of programmatic business impacts beyond efficiencies

Bjorn Bojen
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27/11/2017
Brussels, 27 November 2017 – Better campaign reporting and control on the buy-side and improved inventory control on the sell-side […]
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Press release: The Platform of Trustworthy Ad On Digital to Fight Fraud

Bjorn Bojen
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27/11/2017
IAB Turkey, Turkish Advertising Agencies Association and Advertisers Association have established GUR, The Platform of Trustworthy Ad on Digital in […]
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Digital Advertising continues double-digit growth fuelled by Mobile and Video, latest AdEx Benchmark Study reveals

Bjorn Bojen
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23/11/2017
Brussels 23 November -  IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2017 Study. […]
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Blog

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IAB Europe and PubMatic Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Marie-Clare Puffett
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16/03/2022
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better […]
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DSA Trilogues: Need for a Critical Examination of DSA Proposals as Co-legislators Turn to Online Ads

Lauren Wakefield
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11/03/2022
Since the European Commission’s proposal for the Digital Services Act was first published in December 2020, the legislation has progressed […]
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IAB Europe’s Unmissable Upcoming Events!

Georgia Cook
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01/03/2022
We have had a brilliant start to the year with several insightful, thought-provoking events taking place, but the best is […]
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IAB Europe Awards Early Bird Deadline is just 10 Days Away!

Georgia Cook
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01/03/2022
The Early Bird Deadline for the prestigious annual MIXX Awards Europe and IAB Europe Research Awards is fast approaching! Enter […]
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Data Clean Rooms: A Promising Prospect

Georgia Cook
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24/02/2022
In this week's guest blog post, we have Filippo Gramigna, CEO at Audiencerate diving into the world of data clean […]
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Join the IAB Europe Team! New Position: Privacy Compliance Officer

Lauren Wakefield
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21/02/2022
IAB Europe is recruiting a full-time Privacy Compliance Officer to join our Brussels-based privacy team. The candidate should have a […]
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