Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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European Digital Advertising market has doubled in size in 5 years

Bjorn Bojen
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22/05/2018
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012 Milan, 23 May 2018 – At its […]
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IAB Europe Press Release: Different visions of digital to collide at IAB Europe Interact 2018

Bjorn Bojen
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20/05/2018
Brussels, 21 May 2018  - The future of the digital advertising industry, and by extension the internet, are up for […]
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Legitimate interest and consent – can both legal states be declared in the Transparency & Consent Framework?

Bjorn Bojen
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14/05/2018
In our last blog ‘To be or not be’ we presented the duality of the ‘processor’ and ‘controller’ and how […]
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Interact 2018: Rob Norman, Senior Advisor, GroupM and keynote speaker at IAB Europe's conference shares insights about the industry

Bjorn Bojen
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14/05/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]
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Interact 2018: CEO IAB Randall Rothenberg answers questions from IAB Europe ahead of his keynote on 24 May

Bjorn Bojen
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02/05/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]
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IAB Tech Lab & IAB Europe release pubvendors.json and mobile in-app specifications to support Transparency & Consent Framework

Bjorn Bojen
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01/05/2018
Available for 30-Day Public Comment, New Specs Will Enable Seamless Communication Among Publishers, Buyers, and Vendors on Approved Interactions and […]
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Blog

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IAB Europe Welcomes First Chair and Vice-Chair of the Sustainability Standards Committee

Lauren Wakefield
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20/03/2023
IAB Europe is pleased to announce the election of Arthur Millet, Director General, Alliance Digitale (IAB France) as the new […]
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IAB Europe’s Research Awards 2023 - Meet The Chair of the Jury; Kristanne Roberts

Amy Mazzola
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20/03/2023
  The IAB Europe Research Awards recognise and showcase the great European digital research projects and the contribution they have […]
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Early Bird Deadline Extended - Last Chance For Discounted Interact 2023 Tickets & MIXX and Research Award Entries

Lauren Wakefield
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13/03/2023
Back by popular demand! We are excited to announce the opportunity to purchase Interact 2023 tickets and submit entries for […]
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International Women’s Day: A Q&A Blog Celebrating Women in Digital Advertising

Amy Mazzola
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08/03/2023
  In Celebration of International Women’s Day, we caught up with key female leaders from the Women in Programmatic Network […]
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Guest Blog Post with Vidmob -Digital advertising success depends on fit for platform creative

Amy Mazzola
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02/03/2023
    In this week’s member guest blog post we caught up with Anthony Lamy, VP of EMEA Client Partnerships […]
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MIXX Awards Europe 2023 - Meet The Chair of the Jury; Eddie Adedeji

Amy Mazzola
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01/03/2023
  The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe.  The winners will be celebrated […]
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