IAB Europe GIG: Working Paper on Data Subject Requests
Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also do not […]
Read More »IAB Europe Press Release: Latest IAB Europe research reveals in-house is now the favoured model for advertiser programmatic buying and two thirds of display ad spend in Europe is now traded programmatically
Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic […]
Read More »IAB Europe Press Release: IAB Europe CMP Validator Helps CMPs Align with Transparency & Consent Framework
COLOGNE, Germany – 12 September 2018 – IAB Europe, the industry association for the digital advertising ecosystem in Europe, announces […]
Read More »IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP
Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Brussels, […]
Read More »IAB Europe White Paper: Digital Advertising Effectiveness
The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased […]
Read More »IAB Europe White Paper: Header Bidding and Auction Dynamics
The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such […]
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