Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Tech Lab & IAB Europe release pubvendors.json and mobile in-app specifications to support Transparency & Consent Framework

Bjorn Bojen
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01/05/2018
Available for 30-Day Public Comment, New Specs Will Enable Seamless Communication Among Publishers, Buyers, and Vendors on Approved Interactions and […]
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IAB Europe and IAB Tech Lab release cross-industry Transparency & Consent Framework for adoption

Bjorn Bojen
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24/04/2018
Brussels & New York City, April 25, 2018 — IAB Europe and IAB Technology Laboratory today released the market-ready technical […]
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Transparency & Consent Framework specification launches global as industry participation increases

Bjorn Bojen
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24/04/2018
We are very pleased to announce the release of the technical specifications for IAB Europe’s Transparency & Consent Framework. This […]
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Interact 2018: Futurologist Amelia Torode tells IAB Europe what the future of agencies might look like

Bjorn Bojen
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23/04/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]
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IAB Europe webinar recording: Blockchain and its impact on the digital advertising ecosystem

Bjorn Bojen
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22/04/2018
Speakers from trailblazing companies in the field of blockchain as well as adopters of these solutions took part in a […]
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IAB Europe welcomes the Manifesto for Online Data Transparency released by WFA

Bjorn Bojen
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19/04/2018
IAB Europe welcomes the Manifesto for Online Data Transparency released by the World Federation of Advertisers (WFA) today. We fully endorse the […]
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Blog

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Member Guest Post with Skai - Retail Media - New Year, New Opportunities

Amy Mazzola
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03/01/2023
In this week’s member guest blog post we caught up with Michelle Urwin, VP Marketing at Skai (formerly Kenshoo) to […]
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IAB Europe’s Programmatic Trading Committee Diversity & Inclusion Blog Series: A Q&A on Diversity & Inclusion in Digital Advertising Partnerships

Lauren Wakefield
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08/12/2022
As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]
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Introducing the First Speakers at E-commerce Berlin Expo 2023

Lauren Wakefield
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07/12/2022
Online retailers and digital marketers look forward to the E-commerce Berlin Expo every year. This conference, which takes place every […]
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Brand Advertising Trends & Buzzword Predictions for 2023!

Amy Mazzola
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06/12/2022
Audio, Retail media, CTV, DOOH.. Where will brands invest in 2023 and what developments will be made in these channels […]
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Programmatic Trends & Buzzword Predictions for 2023

Amy Mazzola
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06/12/2022
As we near the end of 2022, we asked IAB Europe’s Programmatic Trading committee for their insights into what 2023 […]
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Member Guest Post With IAS - Hey, Media Planners! Don’t Let Your Brands’ Safety & Suitability Settings Undermine The Drive For Social Good

Helen Mussard
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05/12/2022
In this week's member guest post we caught up with Ben Miller, Agency Success Director at IAS. Ben gained an […]
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