Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

Bjorn Bojen
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06/06/2018
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]
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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

Bjorn Bojen
|
06/06/2018
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]
Read More »

IAB Europe Press Release: Latest IAB Europe research highlights disparity between vision and reality in measurement of digital brand advertising campaigns

Bjorn Bojen
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05/06/2018
Brussels, 6 June 2018 - IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the […]
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IAB Europe Webinar: Attitudes to Digital Video Advertising - Wednesday 13 June 16.00 CEST / 15.00 BST

Bjorn Bojen
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29/05/2018
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB […]
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Winners announced for the MIXX Awards Europe 2018

Bjorn Bojen
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23/05/2018
Milan, 24 May 2018 - IAB Europe is pleased to announce the Winners of the 2018 MIXX Awards Europe: People Initiative, MediaCom, […]
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Winners announced for the IAB Europe Research Awards 2018

Bjorn Bojen
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23/05/2018
Milan, 24 May - IAB Europe is pleased to announce the winners of its 2018 Research Awards; On Device Research, Inskin […]
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Blog

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IAB Europe’s New Research & Insights Forum

Amy Mazzola
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03/04/2023
IAB Europe is pleased to announce the launch of its new Research & Insights Forum, which is an evolution of […]
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Introducing the Digital People's Poll - Have Your Say on Retail Media Investment

Lauren Wakefield
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31/03/2023
IAB Europe is excited to release the new Digital People's Poll. The Digital People’s Poll reveals what's really happening in […]
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That’s a Wrap! Check Out the Highlights and Session Recordings From Our First Great Debate of the Year on Sustainability in Digital Advertising

Lauren Wakefield
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30/03/2023
On the 28th of March, IAB Europe hosted the first Great Debate of 2023 where we saw over 250 attendees tune […]
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Become an Industry Expert in No Time with IAB Europe’s New Explainer Video Series

Lauren Wakefield
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30/03/2023
Ever wondered how you can discover everything you need to know about the hottest topics in digital advertising today, in […]
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MIXX Awards Europe - Meet the Jury: Kate MacKenzie at TikTok

Lauren Wakefield
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29/03/2023
The MIXX Awards Europe recognises and showcases the best digital advertising campaigns in Europe.  The winners will be celebrated at […]
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IAB Europe Announces First Speakers for Interact 2023 Conference in Madrid

Lauren Wakefield
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22/03/2023
Taide Guajardo, Senior Vice-President Brand, Europe, Procter & Gamble and Alexis Marcombe, Managing Director, Carrefour Links are among the first […]
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