Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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European Digital Advertising market has doubled in size in 5 years

Bjorn Bojen
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22/05/2018
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012 Milan, 23 May 2018 – At its […]
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IAB Europe Press Release: Different visions of digital to collide at IAB Europe Interact 2018

Bjorn Bojen
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20/05/2018
Brussels, 21 May 2018  - The future of the digital advertising industry, and by extension the internet, are up for […]
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Legitimate interest and consent – can both legal states be declared in the Transparency & Consent Framework?

Bjorn Bojen
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14/05/2018
In our last blog ‘To be or not be’ we presented the duality of the ‘processor’ and ‘controller’ and how […]
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Interact 2018: Rob Norman, Senior Advisor, GroupM and keynote speaker at IAB Europe's conference shares insights about the industry

Bjorn Bojen
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14/05/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]
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Interact 2018: CEO IAB Randall Rothenberg answers questions from IAB Europe ahead of his keynote on 24 May

Bjorn Bojen
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02/05/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]
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IAB Tech Lab & IAB Europe release pubvendors.json and mobile in-app specifications to support Transparency & Consent Framework

Bjorn Bojen
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01/05/2018
Available for 30-Day Public Comment, New Specs Will Enable Seamless Communication Among Publishers, Buyers, and Vendors on Approved Interactions and […]
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Blog

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Member Guest Post with PubMatic - Supply Chain Transparency & Sustainability

Lauren Wakefield
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08/11/2022
In this week's member guest blog post we caught up with Lisa Kalyuzhny, RVP, Advertiser Solutions, EMEA at PubMatic who […]
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Join Our Latest Working Groups! Sustainability Standards & Retail Media

Lauren Wakefield
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03/11/2022
IAB Europe has not one but two new exciting working groups for you to join. Check out the details below […]
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Member Guest Post with Skai - 'Prime vs Prime': Prime Day Early Access Results

Lauren Wakefield
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01/11/2022
In this week's Member Guest Post we hear from Chris Costello, Senior Director of Marketing Research at Skai. He dives […]
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That's a Wrap! Check out the Highlights and Recordings from the H2 2022 Virtual CTV Event

Lauren Wakefield
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26/10/2022
On 25th October, IAB Europe hosted the H2 2022 Virtual CTV Event, and with almost 300 people in attendance, it […]
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Member Guest Blog Post with Skai - Optimise Your Amazon Ads Program Mix

Lauren Wakefield
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18/10/2022
As the Amazon Ads program mix becomes an ever more critical part of the advertising landscape, competition for attention on […]
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Interactive Advertising Association IAB Baltics Launches in the Baltics

Lauren Wakefield
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13/10/2022
The leading digital advertising and marketing companies in the Baltics have joined together to launch a unique industry association - […]
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