Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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Member Press Release: Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification

Bjorn Bojen
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20/05/2019
This article was originally published here. London, 13 May 2019 — Index Exchange today announced it has secured the Internet Advertising Bureau […]
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IAB Europe Webinar Recording: TCF v2.0 – The full overview for Publishers

Bjorn Bojen
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20/05/2019
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for […]
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IAB Europe Announces the Full Agenda for Interact 2019

Bjorn Bojen
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14/05/2019
Europe’s must-attend event for the digital advertising industry will host 40+ expert speakers. IAB Europe, the leading European-level industry association […]
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Event Recording: Virtual Programmatic Day H1 2019

Bjorn Bojen
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12/05/2019
On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD). The VPD brings together industry experts and […]
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IAB Europe Webinar Recording: TCF v2.0 - The full overview for CMPs and Vendors

Bjorn Bojen
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07/05/2019
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for […]
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Shortlist of finalists announced for Europe’s Top Digital Advertising & Research Awards

Bjorn Bojen
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01/05/2019
Brussels, 2 May 2019 - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted to […]
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Blog

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DMEXCO 2023 – The Highlight Event of Digital Marketing

Amy Mazzola
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04/09/2023
  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading businesses and pioneers from the […]
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Back to School: 101 Industry Guidance to Prep You For the New Season

Lauren Wakefield
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31/08/2023
As summer vacations draw to a close and we gear up for an exciting new season in the world of […]
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IAB Europe Welcomes New Retailers to its Retail Media Working Group

Amy Mazzola
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31/08/2023
  IAB Europe is pleased to welcome three new retailer members to its Retail Media Working Group; ICA, Schwarz Media […]
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IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

Amy Mazzola
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24/08/2023
  Join us for a special two part webinar series dedicated to Google Privacy Sandbox Testing. The webinars will provide […]
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Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

Amy Mazzola
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24/08/2023
  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced to the market in the […]
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IAB Europe’s Unmissable Upcoming H2 Events!

Amy Mazzola
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14/08/2023
  Summer may be coming to an end but fear not as we have a variety of great events popping […]
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