Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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Member Press Release: Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification

Bjorn Bojen
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20/05/2019
This article was originally published here. London, 13 May 2019 — Index Exchange today announced it has secured the Internet Advertising Bureau […]
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IAB Europe Webinar Recording: TCF v2.0 – The full overview for Publishers

Bjorn Bojen
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20/05/2019
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for […]
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IAB Europe Press Statement: Response to Latest GDPR Complaints

Bjorn Bojen
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20/05/2019
This week has seen complaints submitted to four new European Data Protection Authorities (DPA), in Belgium, Luxembourg, the Netherlands and […]
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IAB Europe Announces the Full Agenda for Interact 2019

Bjorn Bojen
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14/05/2019
Europe’s must-attend event for the digital advertising industry will host 40+ expert speakers. IAB Europe, the leading European-level industry association […]
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Event Recording: Virtual Programmatic Day H1 2019

Bjorn Bojen
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12/05/2019
On 9th May 2019, IAB Europe hosted its industry famous, Virtual Programmatic Day (VPD). The VPD brings together industry experts and […]
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IAB Europe Webinar Recording: TCF v2.0 - The full overview for CMPs and Vendors

Bjorn Bojen
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07/05/2019
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for […]
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Blog

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Hot Off the Press: E-Commerce Berlin Expo 2024's Must-See Agenda

Amy Mazzola
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17/01/2024
E-commerce Berlin Expo has always been a fantastic opportunity for anyone in the industry to learn new things, meet experts, […]
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Share Your Insights on Generative AI in Digital Advertising - Participate in our Survey Today!

Amy Mazzola
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15/01/2024
Generative Artificial Intelligence (GAI) is rapidly transforming the digital advertising landscape. It’s a hot topic and one that is changing […]
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That’s a Wrap! Check Out IAB Europe’s 2023 Highlights

Amy Mazzola
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19/12/2023
With the festive season upon us and the new year fast approaching, we take you on a journey back to […]
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2024 Trends in the Programmatic Ecosystem

Amy Mazzola
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14/12/2023
What will 2024 have in store for the programmatic industry? What buzzwords will pop up at every conference and industry […]
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2024 Trends From IAB Europe's Brand Advertising Committee

Amy Mazzola
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14/12/2023
Audio, Retail Media, CTV, DOOH... Where will brands invest in 2024, and what developments will be made in these channels […]
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Developing A Retail Media Value Proposition: A Q&A with Our Retail Media Committee Experts

Lauren Wakefield
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12/12/2023
Retail Media is transforming the digital advertising ecosystem. At the same time, it is transforming many retail businesses and how […]
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