Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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European Digital Advertising Market Exceeds €55bn in 2018

Bjorn Bojen
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03/06/2019
Market grows 13.9%, fastest growth since 2011 Out-stream video surges 44.7% YOY   Warsaw, Poland 4 June 2019 – IAB Europe, […]
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IAB Europe Webinar: Blockchain Demystified - 16.00 CEST / 25 September

Bjorn Bojen
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28/05/2019
This webinar aims to build on the Blockchain Demystified white paper published in April and delve deeper - in an […]
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IAB Europe Survey: Human Capital in the Digital Environment

Bjorn Bojen
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28/05/2019
Developed under the guidance of the IAB Europe Education & Training Committee in concert with the IAB Europe Research Committee, […]
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IAB Europe’s Programmatic Trading Committee continues its important industry initiatives in Q2

Bjorn Bojen
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28/05/2019
It’s been a busy few months for IAB Europe’s Programmatic Trading committee, from filming 101 videos on the programmatic ecosystem, […]
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Member Press Release: Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification

Bjorn Bojen
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20/05/2019
This article was originally published here. London, 13 May 2019 — Index Exchange today announced it has secured the Internet Advertising Bureau […]
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IAB Europe Webinar Recording: TCF v2.0 – The full overview for Publishers

Bjorn Bojen
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20/05/2019
IAB Europe, in partnership with the IAB Tech Lab, announced on 25th April that the Policies and Technical Specifications for […]
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Blog

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Understanding SBTi Targets and Greenhouse Gas (GHG) Protocol in Digital Advertising

Lauren Wakefield
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06/03/2024
Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares key insights to help stakeholders in the digital advertising […]
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Programmatic Perspectives Omnichannel FAQ Blog - What it is, What it’s Not.. and How and Why You Should Implement it As Part Of Your Programmatic Strategy

Amy Mazzola
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28/02/2024
IAB Europe’s Programmatic Trading Committee has put together this handy FAQ to demystify common questions on omnichannel strategies. In this […]
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IAB Europe Unveils Findings on Digital Advertising Industry's Readiness for Post Third-Party Cookie Era

Amy Mazzola
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22/02/2024
Less than a year remains until the deprecation of third-party cookies in Chrome, marking a significant shift in the digital […]
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Want To Join The IAB Europe Team? We Have a New Role – Digital Advertising Product Manager

Amy Mazzola
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22/02/2024
IAB Europe has an opening for a full-time Digital Advertising Product Manager to support the team and the development and […]
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Programmatic Perspectives Monthly Blog with David Bauckmann on Supply Chain Complexities

Amy Mazzola
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20/02/2024
Introducing the debut of IAB Europe’s Programmatic Trading Committee's monthly blog series! Every edition will feature a guest contribution from […]
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Our Annual Brand Safety Industry Poll is Here! Have your say and win a €200 Voucher

Amy Mazzola
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12/02/2024
It’s that time of year again. Have your say in IAB Europe’s annual brand safety poll.  Since numerous high-profile incidents […]
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