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IAB Europe Launches Digital Advertising Effectiveness Framework

Marie-Clare Puffett
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17/04/2020
PROVIDES CLARITY & ADDRESSES BARRIERS FACED BY DIGITAL MEDIA INVESTORS 16th April 2020, Brussels: IAB Europe, the leading European-level industry […]
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IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

Helen Mussard
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02/04/2020
CONFIRMS OVER 360 VENDORS NOW SUPPORT THE UPDATED FRAMEWORK INDUSTRY ON-TRACK FOR SWITCHOVER DEADLINE 2nd April 2020, Brussels: IAB Europe, […]
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IAB Europe's Chief Economist Talks to ExchangeWire About The Impact of COVID-19

Helen Mussard
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26/03/2020
In the first of a series covering the effect of the ongoing outbreak of the Covid-19 strain of coronavirus upon […]
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An Update on IAB Europe's Flagship Event Interact

Helen Mussard
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19/03/2020
Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to postpone its flagship annual event, […]
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IAB Europe Publishes the first edition of its Digital Transformation Playbook

Alex Macarescu
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12/12/2019
12 December 2019, Brussels:  IAB Europe, the leading European-level industry association for the digital advertising ecosystem, today published the first […]
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IAB Europe statement on noyb.eu complaints to the CNIL, 10 December 2019

Alex Macarescu
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10/12/2019
The noyb.eu press release and complaints erroneously suggest that IAB Europe’s Transparency & Consent Framework (TCF) is designed to enable “fake consent” […]
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Blog

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Interact 2025 - Inspiring and Informative Afternoon Workshop Highlights

Lauren Wakefield
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29/05/2025
After a morning of big-picture insights on the mainstage, the afternoon workshops at Interact 2025 offered attendees the chance to […]
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Interact 2025 - Highlights From Our Deep-Dive Afternoon Masterclasses

Lauren Wakefield
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29/05/2025
As the day progressed, Interact 2025 shifted into a more focused gear with a series of expert-led afternoon masterclasses designed […]
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Beyond the Billion: What Europe’s €118.9bn Digital Ad Market Tells Us About the Future

Helen Mussard
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29/05/2025
The European digital advertising market has reached a significant milestone. According to the 2024 AdEx Benchmark Report, released by IAB […]
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Cannes is Calling: Meet the Team at Cannes Lions 2025

Lauren Wakefield
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27/05/2025
The digital advertising community is preparing to gather once again on the sun-soaked shores of the French Riviera for the […]
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Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

Helen Mussard
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16/05/2025
This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]
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Privacy Innovation in Focus at Interact 2025: Unlocking the Power of PETs for a Trusted Digital Ecosystem

Lauren Wakefield
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15/05/2025
With Interact 2025 just around the corner, we’re continuing to highlight some of the stand-out sessions scheduled at this year’s […]
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