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Mobile continues to drive growth in European digital advertising

Bjorn Bojen
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28/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
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IAB Europe Releases Full 2018 AdEx Benchmark Report

Bjorn Bojen
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22/07/2019
Brussels, 23 July 2019 – IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today released […]
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Majority of marketers want to spend more on programmatic audio

Bjorn Bojen
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15/07/2019
Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity to increase their programmatic audio […]
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IAB Europe launches new Economic Trends Forum

Bjorn Bojen
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08/07/2019
IAB Europe is delighted to launch its new Economic Trends Forum. Led by Dr. Daniel Knapp, IAB Europe’s Chief Economist and supported by […]
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IAB Europe Press Statement on UK ICO’s AdTech Update Report

Bjorn Bojen
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20/06/2019
IAB Europe welcomes yesterday’s ‘Adtech Update Report’ issued by the UK Information Commissioner's Office (ICO). We appreciate the ICO’s measured […]
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Interact 2019 - Europe’s Must-Attend Digital Advertising & Marketing Conference! - Highlights

Bjorn Bojen
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19/06/2019
On the 4-5 June in Warsaw, Poland, IAB Europe hosted its 13th edition of Interact, the must-attend event for the […]
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Blog

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Advertising Amidst Adversity: War Diaries from IAB Ukraine - It is Not a Mistake

Lauren Wakefield
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24/04/2025
Anastasiya Baydachenko, CEO of IAB Ukraine, continues to share her firsthand experiences of navigating life and the digital advertising industry […]
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Shaping the Future of Retail Media: Welcoming New Members to IAB Europe’s Retail & Commerce Committee

Lauren Wakefield
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24/04/2025
Retail Media has evolved from a trend to a cornerstone of digital advertising strategies in Europe. In 2023, Retail Media […]
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A Day in the Life at Interact: Insightful Keynotes, Cutting-Edge Workshops & Unmissable Networking

Lauren Wakefield
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23/04/2025
When we say Interact is the event to understand the future of digital advertising in Europe, we mean it. This […]
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Celebrating Earth Day: Sustainability in the Spotlight

Lauren Wakefield
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22/04/2025
This Earth Day, we're shining a light on the passionate individuals driving sustainability efforts across the digital advertising ecosystem. To […]
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AI in Action: Spotlight on the Future of Work & Creativity at Interact 2025

Lauren Wakefield
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18/04/2025
With Interact 2025 fast approaching, we’re shining a spotlight on some of the standout sessions from this year’s agenda. And […]
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Retail Media Spotlight: Guide to Sponsored Ads, Training, a Great Debate & More

Lauren Wakefield
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17/04/2025
Welcome to the April edition of our Retail Media Spotlight. As we spring into Q2, we’re bringing you the latest updates, […]
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