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News

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Video Advertising Grows Three Times Faster Than Display in Europe

Bjorn Bojen
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06/08/2019
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem recently released its full 2018 AdEx […]
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The European Digital Advertising Market Continues on Its Growth Trajectory

Bjorn Bojen
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30/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
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The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead

Bjorn Bojen
|
28/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
Read More »

Mobile continues to drive growth in European digital advertising

Bjorn Bojen
|
28/07/2019
Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its full 2018 AdEx […]
Read More »

IAB Europe Releases Full 2018 AdEx Benchmark Report

Bjorn Bojen
|
22/07/2019
Brussels, 23 July 2019 – IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today released […]
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Majority of marketers want to spend more on programmatic audio

Bjorn Bojen
|
15/07/2019
Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity to increase their programmatic audio […]
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Blog

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[Guest Member Blog Post] IAB In-Store Retail Media Standards: Advertima’s Best-In-Class Approach

Nicole Laleva
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08/05/2025
In this week's Guest Member Blog Post, we hear from Andreas Sofos, Senior Director Data Science, Advertima as he shares […]
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Just 2 Weeks to Go: Secure Your Spot at Interact 2025 – 20% Off Ends Soon!

Lauren Wakefield
|
06/05/2025
The countdown is officially on! In just two weeks, our flagship event, Interact 2025, will bring together the brightest minds […]
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Innovation Spotlight at Interact 2025: Solutions That Will Define the Future of Digital Advertising

Lauren Wakefield
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02/05/2025
Interact 2025 is right around the corner. To get you ready, we’re shining a light on some of the must-attend […]
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[Guest Member Blog Post] Retail Media to Gaming: 5 Things to Know from IAB UK's Digital Adspend

Lauren Wakefield
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02/05/2025
In this week's Guest Member Blog Post, we hear from Tristan Veale, Insight Manager, IAB UK, as he shares the […]
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101 Guidance for Retailers New to Retail Media - A Q&A with members of Our Retail & Commerce Media Committee 

Lauren Wakefield
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01/05/2025
As Retail Media cements its place as a core revenue stream for retailers and a must-have in brand marketing strategies, […]
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[Guest Member Blog Post] The Cost of Dull: How B2B Brands Are Missing Millions by Undervaluing Creative with TikTok

Lauren Wakefield
|
30/04/2025
In this week's member guest blog post we hear from Callum Smith, Head of Marketing Solutions EUI at TikTok, as […]
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