IAB Europe Digital Advertising Effectiveness & Cross-Media Measurement Webinar Recording

May 07,2020

Marie-Clare Puffett

Uncategorized

In this webinar on 7th May, IAB Europe shared how it has harmonised the language used in digital measurement with its new Effectiveness Measurement Framework. This was followed by a panel of industry experts discussing how they are addressing measurement challenges and how we can work together to improve cross-media measurement.

Watch the recording here.
Download the slides here.

Speakers:

Phil Sumner, VP Insights, Northern Europe, Teads
Murat Colakoglu, Digital Manager, Consumer Products Division, L’Oreal Turkey
Mike Mulholland, Partner, Measurement & Reporting, Mindshare Worldwide
Daniel Bischoff, Chief Marketing Operations Officer, RTL AdConnect
Kristanne Roberts, Global Development Director, Kantar

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