On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Amy MazzolaThis study, conducted by Digiseg and AdExchanger, analyses how top publishers are using first-party data to improve addressability and privacy – and drive more advertising revenue and campaign success. The study establishes benchmarks for first-party data addressability, scalability, and privacy issues. Also included is the value of tracked and untracked data solutions, the use of granular neighbourhood and household-level audience data, and other key opportunities related to these issues.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
