Interactive Advertising Bureau
post thumbnail

IAB Spain’s Digital Media Advertising Investment Report 2024

Feb 28,2024
Amy Mazzola

IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta  and adjinn and prepared in collaboration with PwC. Now in its third year, the purpose of the study is to share with the industry a global vision of digital advertising investment in the Spanish market. This report provides investment results for 2023, as well as an investment forecast for 2024.

As stated in the report, in 2023 investment in advertising in digital media in Spain exceeds 4,970 million euros, growing by 9.8% compared to 2022 and 20.8% compared to 2021. This growth is mainly driven by an increase in categories such as Connected TV, Digital Audio and Influencers. To find out more download the report below. 

Download here

Related posts

BVDW's Updated Market Overview: PUR / "Pay-or-Consent" Models April 2024

The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]

Read More
[Watch on Demand] Event Highlights and Session Recordings from Our Great Debate on Sustainability in Digital Advertising 2024

On the 26th of March, we hosted our first Great Debate of 2024 where we saw hundreds of stakeholders from […]

Read More
IAB Europe's Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising

IAB Europe's first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising presents the range of emissions models currently […]

Read More
1 2 3 80

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram