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IAB Spain’s Digital Media Advertising Investment Report 2024

Feb 28,2024
Amy Mazzola
KnowledgeHub

IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta  and adjinn and prepared in collaboration with PwC. Now in its third year, the purpose of the study is to share with the industry a global vision of digital advertising investment in the Spanish market. This report provides investment results for 2023, as well as an investment forecast for 2024.

As stated in the report, in 2023 investment in advertising in digital media in Spain exceeds 4,970 million euros, growing by 9.8% compared to 2022 and 20.8% compared to 2021. This growth is mainly driven by an increase in categories such as Connected TV, Digital Audio and Influencers. To find out more download the report below. 

Download here

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