On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Amy MazzolaThe study, initiated in 2021, offers an in-depth look at the dynamics of the French programmatic market. It aims to identify trends and provide greater clarity for all players in the value chain. Based on an analysis of 18 market SSPs and a cohort of 1,500 sites, publishers and applications, this study focuses on an analysis of the programmatic market for the whole of 2023.
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
