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Alliance Digitale Releases 2023 Programmatic Barometer Annual Review

Feb 21,2024
Amy Mazzola
KnowledgeHubProgrammatic

The study, initiated in 2021, offers an in-depth look at the dynamics of the French programmatic market. It aims to identify trends and provide greater clarity for all players in the value chain. Based on an analysis of 18 market SSPs and a cohort of 1,500 sites, publishers and applications, this study focuses on an analysis of the programmatic market for the whole of 2023.

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