In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, we are pleased to announce the […]
Marie-Clare PuffettLooking past COVID-19, Daniel Knapp, Chief Economist at IAB Europe and Tom Kershaw, Chief Technology Officer at Rubicon Project each presented their hypothesis on how they see the digital advertising market evolving over the next 5 years. They discussed and debated these hypotheses, particularly in relation to market consolidation, user habits and how advertising needs to adapt, openness and interoperability of technologies and businesses, and the role programmatic will play in all of this.
Watch the recording here.
Speakers:
In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, we are pleased to announce the […]
Created with research company Verve, Samsung Ads’ latest study looks into key markets in Europe and Asia Pacific to better […]
In collaboration with Google, on Tuesday 29th August we hosted a webinar on the Privacy Sandbox. It focused on […]
