Watch the webinar recording here.
IAB Europe’s Chief Economist, Daniel Knapp, led this ‘State of the Nation’ digital advertising 2023 kick-off edition.
In these uncertain times, with added economic pressure, Daniel shared his latest outlook on digital advertising and key trends for the Euro ecosystem for 2023.
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]