[Webinar Recording] IAB Europe’s Brand Advertising Spotlight: The In-Game Opportunity in Europe
On the 9th May IAB Europe brought together a panel of experts from its Brand Advertising Committee to discuss our recently released updated Guide to In-Gaming and advertising within In-Gaming environments in Europe.
This webinar explored the key opportunities, challenges, and innovations in this nuanced advertising space. We heard from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.
- Ryan Martin – Chair of IAB Europe’s Brand Advertising Committee
- Gabriele Vileikyte, Product Manager, Eskimi
- Oliver von Wersch, Founder and CEO, NXT Statista
- Youssef Rmiki, Team Lead EMEA, Publisher Sales, Verve Group
Watch the recording here