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[Webinar Recording] IAB Europe’s Brand Advertising Spotlight: The In-Game Opportunity in Europe


On the 9th May IAB Europe brought together a panel of experts from its Brand Advertising Committee to discuss our recently released updated Guide to In-Gaming and advertising within In-Gaming environments in Europe. 

This webinar explored the key opportunities, challenges, and innovations in this nuanced advertising space. We heard from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.


  • Ryan Martin – Chair of IAB Europe’s Brand Advertising Committee


  • Gabriele Vileikyte, Product Manager, Eskimi
  • Oliver von Wersch, Founder and CEO, NXT Statista
  • Youssef Rmiki, Team Lead EMEA, Publisher Sales, Verve Group

Watch the recording here

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