Insights from Think with Google - How people decide what to buy lies in the “messy middle” of the purchase journey

Aug 03,2020

Marie-Clare Puffett

Uncategorized

With COVID-19 accelerating online shopping around the world, it’s more important than ever for marketers to understand how people make purchase decisions. Google’s Alistair Rennie and Jonny Protheroe share their latest research, showing how brands can win and retain customers in the “messy middle” of the purchase journey. Download the full report on Think with Google here.

JOIN IAB EUROPE

Shape the future of digital marketing & advertising

Join today

IAB Europe's Updated Guide to Quality 2024

In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, we are pleased to announce the […]

Samsung's Is TV Just TV? Report

Created with research company Verve, Samsung Ads’ latest study looks into key markets in Europe and Asia Pacific to better […]

[Watch on Demand] Privacy Sandbox: Get Ready for Testing

In collaboration with Google, on Tuesday 29th August we hosted a webinar on the Privacy Sandbox. It focused on […]

1 2 3 … 22 Next »

GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

communication@iabeurope.eu

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium

Features

Legal

Sign up for our newsletter

Member login

communication@iabeurope.eu

Privacy Overview

This website stores and/or accesses information on your device by means of cookies to ensure that the website functions properly and to remember your choices for the future visits. With your consent, we will store and/or access information on your device as well to collect data for aggregated statistics in order to measure the performance of the content presented to you. You can withdraw your consent at any time by clicking on the “Privacy & Cookies Policy” button at the top of the web pages.

Functional

Always Enabled

Necessary

Always Enabled

These cookies are necessary for purely technical reasons to ensure security of our websites and make certain elements accessible and operational. Given their technical necessity, only an information obligation applies, and you cannot refuse these cookies.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Analytics

These cookies are used to measure the visits on the website and compile reports about the activity on the website. This allows IAB Europe to know which web pages or content are most popular to improve the content of the website. These cookies are only placed if you accept them, and you can refuse them at any time using the corresponding toggle.

Cookie	Duration	Description
_pk_id.1.be1c	1 year 27 days	Matomo Analytics
_pk_ses.1.be1c	30 minutes	Matomo Analytics
browser_id	5 years	This cookie is used for identifying the visitor browser on re-visit to the website.

Who we are

Team members

Board members

Committees & task forces

Framework & code of conduct

Transparency & consent framework

Policy, regulation & advocacy

Industry services

Insights from Think with Google - How people decide what to buy lies in the “messy middle” of the purchase journey

Shape the future of digital marketing & advertising

TAGS

CATEGORIES

Related posts

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

Features

Legal

Sign up for our newsletter