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Insights from Think with Google – How people decide what to buy lies in the “messy middle” of the purchase journey

With COVID-19 accelerating online shopping around the world, it’s more important than ever for marketers to understand how people make purchase decisions. Google’s Alistair Rennie and Jonny Protheroe share their latest research, showing how brands can win and retain customers in the “messy middle” of the purchase journey. Download the full report on Think with Google here.

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