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IAB Europe Industry Insider with Xandr: Connected TV Challenges & Opportunities for Advertisers

Following the publication of the IAB Europe Guide to Connected TV, we are working with our members on a series of Industry Insiders to drill-down into how this emerging channel is developing across Europe and to help you make sense of the different perspectives, considerations and opportunities. In this Industry Insider, Xandr explores the challenges and opportunities for advertisers. Headline findings from the join IAB Europe and Xandr Connected TV buy-side poll are also presented.

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