Interactive Advertising Bureau
post thumbnail

IAB Europe Industry Insider with Xandr: Connected TV Challenges & Opportunities for Advertisers

Jun 18,2020
Marie-Clare Puffett
Uncategorized

Following the publication of the IAB Europe Guide to Connected TV, we are working with our members on a series of Industry Insiders to drill-down into how this emerging channel is developing across Europe and to help you make sense of the different perspectives, considerations and opportunities. In this Industry Insider, Xandr explores the challenges and opportunities for advertisers. Headline findings from the join IAB Europe and Xandr Connected TV buy-side poll are also presented.

iconDownload - 1.10 MB

Related posts

IAB Europe's Updated Guide to Quality 2024

In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, we are pleased to announce the […]

Read More
Samsung's Is TV Just TV? Report

Created with research company Verve, Samsung Ads’ latest study looks into key markets in Europe and Asia Pacific to better […]

Read More
[Watch on Demand] Privacy Sandbox: Get Ready for Testing

  In collaboration with Google, on Tuesday 29th August we hosted a webinar on the Privacy Sandbox. It focused on […]

Read More
1 2 3 22
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
Sign up for our newsletter
chevron-leftchevron-right linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram