Knowledge Hub

IAB Europe Digital Advertising Effectiveness & Cross-Media Measurement Webinar Recording

In this webinar on 7th May, IAB Europe shared how it has harmonised the language used in digital measurement with its new Effectiveness Measurement Framework. This was followed by a panel of industry experts discussing how they are addressing measurement challenges and how we can work together to improve cross-media measurement.

Watch the recording here.
Download the slides here.


  • Phil Sumner, VP Insights, Northern Europe, Teads
  • Murat Colakoglu, Digital Manager, Consumer Products Division, L’Oreal Turkey
  • Mike Mulholland, Partner, Measurement & Reporting, Mindshare Worldwide
  • Daniel Bischoff, Chief Marketing Operations Officer, RTL AdConnect
  • Kristanne Roberts, Global Development Director, Kantar


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