In order to understand the status of programmatic adoption across Europe on both the buy-side and sell-side of the digital advertising industry, IAB Europe’s Programmatic Trading Committee developed the Attitudes to Programmatic Advertising survey in 2015. Now in its sixth year, the study has become an industry benchmark to show how programmatic advertising attitudes, adoption and strategies are evolving.
The IAB Europe Attitudes to Programmatic Advertising Report 2020 attracted respondents who command significant volumes of advertising supply and demand. More than half of the respondents across advertisers, agencies and publishers manage annual advertising budgets of €1m or above.
The survey asked about the following areas:
The 2020 IAB Europe Attitudes to Programmatic study highlights the following:
Download the report here - IAB Europe Attitudes to Programmatic Advertising Report 2020
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