IAB Europe AdEx Benchmark 2020 Report
The AdEx Benchmark report is the definitive guide to advertising expenditure in Europe covering 28 markets. Following on from the release of the study highlights in May, this full report details the formats and channels that contributed to digital advertising’s annual growth of 6.3 percent in 2020, culminating in a market value of €69bn.
Measured against the severity of the COVID-19 outbreak and the subsequent economic deterioration, only three markets recorded a decline in investment for 2020. Even some of the largest markets like Italy, France, and The UK posted solid performances. Digital now commands more than 50% of all media ad spend in 13 out of 28 markets included in this study.
Read the press release here.
Download the 2020 AdEx Full Report here