On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Georgia CookThis September, IAB Europe has been hosting a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. A lack of transparency and accountability will cause notable friction in any value chain, especially in digital advertising. Our series of events will discuss what’s currently being done and what else needs to be done to ensure a sustainable future.
In this Trust and Transparency Industry Insider, OneTrust took over!
It’s hard to increase brand loyalty without offering consumers a clear view of why you need their data and how that data will be used. Data collection is essential to offering consumers a robust personalised shopping experience — yet without clear language and value exchange, consumers are often hesitant to share. As consumers become more educated on data collection, join us to learn how you can prioritise data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.
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Speaker: Bally Lotay, Senior Solutions Engineer
On 26th September, our annual Virtual CTV Day graced screens across Europe, with over 300 attendees joining us to get […]
Developed by IAB Poland's AI working group, this Guide will take you on a fascinating journey through key aspects of […]
IAB Europe and IAB have published the first set of Industry Definitions and Measurement Standards for In-Store Retail Media for […]
