Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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November 7, 2025

[Watch on Demand] IAB Europe's Virtual CTV Day 2025

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November 6, 2025

The Duo Effect of Retail Media & Connected TV

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November 3, 2025

Guidelines for Incremental Measurement in Commerce Media

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October 31, 2025

[Watch on Demand] IAB Europe's The Great Debate: AI

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October 29, 2025

Streams & Screens - Unlocking German Viewing Behaviour and Ad Engagement

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October 28, 2025

IAB Europe Digital Video Framework and Glossary

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October 14, 2025

IAB Europe's Updated Pan-European Retail & Commerce Media Landscape Map

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October 7, 2025

Retail Media Advertising in Europe 2025 - Key Stats Infographic

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October 1, 2025

Updated Guide to Attention in Digital Advertising

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September 29, 2025

[Watch on Demand] EASA’s AdEthics - Raising Standards & Building Trust in Influencer Marketing

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September 18, 2025

The Impact of AI on Digital Advertising Report

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September 11, 2025

Good-Loop Impact & Sustainability Report 2024

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