Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Marie-Clare PuffettIf the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical. To help maintain such transparency, IAB Europe’s Programmatic Trading Committee created the Supply Chain Transparency Guide.
The aim of the Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The Guide provides questions for each stakeholder category to be asked at different stages of the supply chain. First launched in 2018, the Guide is updated on a regular basis by IAB Europe's Programmatic Trading Committee.
Access the third version of the interactive version of the guide here or download the PDF version here. Read more about the release of the latest version in our blog post here.
Supply Chain Transparency Webinar
IAB Europe hosted a webinar to provide a deep dive into the Guide and how it enables industry players to gain transparency in the key areas of data, cost and inventory source. Access the webinar slides here and watch the recording here.
Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]
Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]
IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]
