Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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March 23, 2026

The Growth Operating System: A Blueprint For Growth In An AI-Mediated World by Empathy Lab

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March 19, 2026

Alliance Digitale's Guide to Technical Standards for CTV

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March 19, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 4: Retailer Case Study

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March 18, 2026

[Watch on Demand] Inside The IAB Europe Retail Media Certification Programme

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March 12, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 3: Retailer Accounting for Retail Media Sales

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March 5, 2026

[Watch on Demand] IAB Europe's The Great Debate: Sustainability 2026

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March 5, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 2: The Case for Breaking Down Silos

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March 4, 2026

IAB Europe State of Readiness Sustainability in Digital Advertising Report 2026

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March 3, 2026

IAB Europe’s Bitesize Guide to Change Management in Retail Media Series - Part One - Foundations of Retail Media Change

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February 25, 2026

[Watch on Demand] Key Findings from IAB Europe’s Attitudes to Digital Advertising Report

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February 19, 2026

The Convergence and Coexistence of Trade and Media in Retail Media Series - Part 1: Defining Trade and Media

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February 5, 2026

Connected TV (CTV) in Europe: The Paradigm of Transparency & Consistent Measurement

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