Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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August 8, 2025

Steps For Marketers to Embrace Personalisation

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August 7, 2025

Q&A: The Digital Advertising Supply Chain

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August 7, 2025

Adoption of Supply Chain Transparency Standards in Europe

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August 1, 2025

[Watch on Demand] Attitudes to Retail Media

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July 31, 2025

New Teads’ CTV Pulse Explores UK Consumer & Media Insights in 2025

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July 16, 2025

Guide to Measuring Incrementality: Towards a More Structured Approach in Retail Media

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July 15, 2025

Retail & Commerce Media Best Practice Bitesize Overviews

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July 15, 2025

IAB Europe's Attitudes to Retail Media Report 2025

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July 15, 2025

IAB Europe’s Updated 101 Guide to Retail Media - July 2025

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July 14, 2025

[Watch on Demand] A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025

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July 3, 2025

Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails & the Policy Blueprint

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June 13, 2025

TikTok Partners with Scope3 to Help Clients Transparently Measure and Reduce Ad Campaign Emissions

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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