Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
image
September 11, 2025

Good-Loop Impact & Sustainability Report 2024

Learn More
image
September 11, 2025

IAB Europe's Updated Retail Media Advertising Product Matrix

Learn More
image
September 10, 2025

Crawling for Compensation: Moving to a Paradigm of Publisher Remuneration for Content Ingestion

Learn More
image
September 9, 2025

IAB Europe & the IAB Overview on Demystifying Incrementality in Commerce Media

Learn More
image
August 26, 2025

Retail Media Measurement Standards Explainer

Learn More
image
August 8, 2025

Steps For Marketers to Embrace Personalisation

Learn More
image
August 7, 2025

Q&A: The Digital Advertising Supply Chain

Learn More
image
August 7, 2025

Adoption of Supply Chain Transparency Standards in Europe

Learn More
image
August 1, 2025

[Watch on Demand] Attitudes to Retail Media

Learn More
image
July 31, 2025

New Teads’ CTV Pulse Explores UK Consumer & Media Insights in 2025

Learn More
image
July 16, 2025

Guide to Measuring Incrementality: Towards a More Structured Approach in Retail Media

Learn More
image
July 15, 2025

Retail & Commerce Media Best Practice Bitesize Overviews

Learn More
GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram