Retail Media in Europe

"The IAB Europe Retail Media Committee is instrumental in shaping the future of Retail Media. At Unlimitail, we are proud to contribute to its efforts in establishing unified standards, definitions, and best practices across Europe. For a retail media player like us, understanding the market's expectations and challenges through an institution like the IAB is crucial in defining the best solutions."

“GroupM Nexus brings together nine thousand practitioners globally across the digital ads landscape to deliver industry leading performance media for many of the world’s most respected global brands. From this position, access to the wealth of resources granted through our IAB Europe membership is invaluable, empowering our teams with comprehensive research reports, astute guides, and robust insights.

Our vast media buying footprint implies a level of responsibility to the industry, and helping to improve it remains a priority. Membership ensures we can contribute meaningfully to industry discussions and collaborate with the IAB’s broad network of experts on publications that span all digital channels. Contributing to IAB Europe’s 101 Retail Media Guide was a personal highlight for me in 2023, and I look forward to continuing contributions through 2024 and beyond.”

“At Ahold Delhaize we are surfing The Third Wave together with our advertisers, aiming to raise the bar in advertising. As a front runner in omnichannel retail media we support the role of IAB Europe when it comes to professionalizing our industry step by step. As a member of IAB Europe we enjoy the opportunity to share experiences and learnings with our peers. We have a shared responsibility to make steps to further professionalize the Retail Media industry, in the interest of our clients, the advertisers and agencies.”