4th June I 14:00 PM CET I Register here
A fast‑paced, 30‑minute session sharing early insights from this year’s IAB Europe Attitudes to Retail Media study. As the survey progresses, we will unpack the emerging trends shaping the market, spotlight what the industry may be overlooking, and show why your perspective is essential. The session ends with a clear call to action: add your voice to shape the future of Retail Media in Europe.
This webinar will also feature exclusive insights from Colin Lewis of Retail Media Works, who will present highlights from his well‑known annual 7 Challenges of Retail Media report — offering a sharp, strategic view of the pressures and opportunities defining the ecosystem in 2026.
You’ll also hear perspectives from our Senior Director, Industry Development & Marketing, Marie‑Clare Puffett, and Jason Wescott, Global Head of Commerce Solutions at WPP Media, who will share their views on the evolving retail media landscape, the challenges ahead, and the importance of industry collaboration in driving its future direction.
Meet the Speakers:

Marie-Clare Puffett, Senior Director, Industry Development & Marketing

Jason Wescott, Global Head of Commerce Solutions, WPP Media and Chair of IAB Europe’s Retail & Commerce Media Committee

Colin Lewis, Retail Media Works
