Interactive Advertising Bureau

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Blog Series: Introducing “I’m a CMP. Am I doing it right?” - IAB Europe’s new blog series to help CMPs / Part 1

Helen Mussard
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11/01/2019
Things are going well, but there are opportunities for improvement Since its release in Spring 2018, the IAB Europe Transparency […]

Member blog: Header Bidding Brings Transparency to Programmatic

Bjorn Bojen
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07/12/2018
The rise of header bidding lights up the media supply chain by James Brown, Managing Director EMEA, Rubicon Project Over half […]

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

Bjorn Bojen
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06/12/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

Member blog: Who can make video buying simpler?

Bjorn Bojen
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03/12/2018
James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. While supply is continually increasing[1], […]

Guest blog: Programmatic Advertising for SMEs

Bjorn Bojen
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03/12/2018
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% […]

Member blog: Turning Legacy TV Roads into Programmatic Superhighways

Bjorn Bojen
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28/11/2018
Author: Kyra Steegs, Senior Director Video, Improve Digital  Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data Trading, MediaKind  For years, full programmatic TV has […]

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4

Bjorn Bojen
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27/11/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. […]

Member blog: Quality and Viewability blog series: What is quality media and why is it important?

Bjorn Bojen
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26/11/2018
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]

Member blog: Capital Communication

Bjorn Bojen
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21/11/2018
Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at iubenda, takes a look at […]
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