Interactive Advertising Bureau

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GDPR impact on Programmatic Trading blog series: GDPR three months on

Bjorn Bojen
|
22/08/2018
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]

Member blog: Digital Out of Home and OMD campaign for HP

Bjorn Bojen
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20/08/2018
By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the end of July 2018, […]

Member blog: Quality and Viewability blog series: Viewability - a Publisher Perspective

Bjorn Bojen
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15/08/2018
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]

The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now

Bjorn Bojen
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26/06/2018
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement (“the […]

Member blog: How the industry is using KPIs and what needs to change

Bjorn Bojen
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26/06/2018
By Estelle Reale, Marketing Director Sublime Skinz If the industry’s ultimate goal is to create relevant and engaging advertising experiences […]

Optimising the human, re-engineering roles for the new digital ecosystem

Bjorn Bojen
|
24/06/2018
IAB Europe’s flagship conference, Interact 2018 took place in Milan at the end of last month. Taking part were over […]

Our video investigation of ePrivacy realities across Europe

Bjorn Bojen
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21/06/2018
Since the announcement of the European Commission’s ePrivacy Regulation proposal, IAB Europe has been working together with other associations representing […]

IAB Europe News: Transparency & Consent Framework Mobile App Spec Ready for Adoption

Bjorn Bojen
|
11/06/2018
Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version […]

Publishers are still in control of their product and business models

Bjorn Bojen
|
03/06/2018
GDPR does not prevent take-it-or-leave-it choices for data-driven advertising-funded services.  The GDPR quite meaningfully changes the rules and conditions around […]
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