Interactive Advertising Bureau

Blog

The Current State of the Programmatic Advertising Market

Bjorn Bojen
|
21/03/2019
On the 15th March, IAB Europe hosted its ‘Network Next’ Meeting to bring all National IABs together to discuss industry […]

Guest blog: State of advertising data market

Bjorn Bojen
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19/03/2019
by Maciej Sawa, CEO, OnAudience.com from CloudTechnologies Group Programmatic advertising is growing rapidly all over the world and to stay effective […]

Member blog: Consumers want more TV but they don’t care which screen

Bjorn Bojen
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04/03/2019
by Martin O’Boyle, Managing Director of Partnerships PMX, Publicis Media Over the last 10 years, the narrative has consistently pitched […]

Introducing the MIXX Awards Europe 2019 Jury Members

Bjorn Bojen
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28/02/2019
We are pleased to announce the Jury members for the MIXX Awards Europe 2019, who will be judging the talented […]

Introducing the IAB Europe Research Awards 2019 Jury Members

Bjorn Bojen
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28/02/2019
We are pleased to announce the Jury members for the IAB Europe Research Awards 2019, who will be judging the […]

Stating Facts: OpenRTB and GDPR. The Two Do Work Together!

Bjorn Bojen
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20/02/2019
IAB Europe would like to address the recent complaints filed against IAB Tech Lab's OpenRTB system to data protection authorities […]

IAB Europe digital research awards competition, IAB Europe Research Awards, now accepting entries – Have a look at the 2018 winners for inspiration

Bjorn Bojen
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13/02/2019
IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital research […]

IAB Europe digital campaign awards competition, MIXX Awards Europe, now accepting entries – Have a look at the 2018 winners for inspiration

Bjorn Bojen
|
13/02/2019
IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital advertising campaigns that are deserving […]

Member blog: Digital advertising opportunities for 2019

Bjorn Bojen
|
13/02/2019
By Victoria Chappell, Senior Marketing Director, EMEA, Integral Ad Science Digital advertising is a change driven business. To better understand […]
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