Interactive Advertising Bureau

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Guest blog: Programmatic Advertising for SMEs

Bjorn Bojen
|
03/12/2018
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% […]

Member blog: Turning Legacy TV Roads into Programmatic Superhighways

Bjorn Bojen
|
28/11/2018
Author: Kyra Steegs, Senior Director Video, Improve Digital  Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data Trading, MediaKind  For years, full programmatic TV has […]

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4

Bjorn Bojen
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27/11/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. […]

Member blog: Quality and Viewability blog series: What is quality media and why is it important?

Bjorn Bojen
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26/11/2018
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]

Member blog: Capital Communication

Bjorn Bojen
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21/11/2018
Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at iubenda, takes a look at […]

The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework

Bjorn Bojen
|
21/11/2018
On 30 October, the French data protection authority (CNIL) published a notice declaring that French start-up company VECTAURY failed to […]

Member blog: Digital Measurement: An Underutilised Growth Enabler

Bjorn Bojen
|
20/11/2018
Phil Sumner, Global Media Insights Director, Teads Growth of digital advertising is being held back; that is one of the […]

Member blog: Digital Business Transformation

Bjorn Bojen
|
19/11/2018
Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so how can implement technology in […]

Member blog: Understanding the needs of brands when it comes to programmatic

Bjorn Bojen
|
08/11/2018
by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic Advertising 2018 survey findings. This […]
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