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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 3

Bjorn Bojen
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05/11/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 1

Bjorn Bojen
|
22/10/2018
On September 25th, we held a 2.5-hour webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

Member blog: IAB MIXX Awards Romania: The Festival of tailor-made digital ideas and… never-made ones

Bjorn Bojen
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16/10/2018
At this year’s edition of MIXX Awards Europe we all saw Golin & MullenLowe Romania take home the gold and […]

Digital Transformation: a journey rather than a destination

Bjorn Bojen
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30/09/2018
I will preface this by confessing that I am no expert on digital transformation. For the sake of the argument, […]

Guest blog: Quality and Viewability – an Advertiser Perspective Is this Blind Man’s Bluff?

Bjorn Bojen
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17/09/2018
By Pinar Erdal, Customer Lifecycle Executive, Turk Telekom The media landscape is shifting to a digital first environment. Worldwide media ad […]

Member blog: Let’s get as excited about human intelligence as we do about AI

Bjorn Bojen
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03/09/2018
By John Wittesaele, President, Xaxis EMEA Xaxis recently competed a research project, in association with IAB Europe we surveyed business […]

GDPR impact on Programmatic Trading blog series: GDPR three months on

Bjorn Bojen
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22/08/2018
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]

Member blog: Digital Out of Home and OMD campaign for HP

Bjorn Bojen
|
20/08/2018
By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the end of July 2018, […]

Member blog: Quality and Viewability blog series: Viewability - a Publisher Perspective

Bjorn Bojen
|
15/08/2018
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
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