Interactive Advertising Bureau

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Member blog - Improve Digital - Is the Programmatic Open Market Ready for Video Advertising?

Bjorn Bojen
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30/05/2017
There’s been plenty of focus recently on how online video is the new frontier in the industry as video ads […]

Member blog - AudienceScience - Protecting Your Brand Against Shady Media Placements in an Automated World

Bjorn Bojen
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11/05/2017
We’re not even halfway through the year but already 2017 has been one of the most turbulent years for the […]

Member blog - AOL - All eyes on digital video

Bjorn Bojen
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03/05/2017
New advances in technology are contributing to the rise of digital video, according to AOL's new State of the Industry […]

Member blog - Integral Ad Science - Placing Viewability in the Context of Other Metrics

Bjorn Bojen
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01/05/2017
Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain […]

Member blog - Xaxis - 5 tips on doing programmatic right

Bjorn Bojen
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01/05/2017
Xaxis EMEA President John Wittesaele has spent the best part of two decades launching and growing adtech businesses. We asked […]

Member blog - Teads - Measurement: In an age of viewability how can we standardise technical specifications? The rise of VAST 4.0

Bjorn Bojen
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11/04/2017
by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does viewability mean to you? “I […]

Member blog – Danske Medier – Data protection authorities disregard the very laws they are tasked to enforce

Bjorn Bojen
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09/04/2017
Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy Committee. The views expressed by […]

The advent of RTB

Bjorn Bojen
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03/04/2017
For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unravelling its […]

Member blog - Improve Digital - Capitalising on mobile video demand

Bjorn Bojen
|
22/03/2017
by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager   With audiences spending more time than […]
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