Interactive Advertising Bureau

Blog

High stakes for European media and digital advertising as Brussels turns to ePrivacy

Bjorn Bojen
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03/11/2016
Last Friday I had the pleasure of speaking at the Digiday Publishing Summit Europe in Nice, France. There were a […]

Member blog - Turn - Part 1: ‘The What’ - What is a data strategy & why do you need one?

Bjorn Bojen
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02/11/2016
This is a three-part blog series: ‘The What’ - What is a data strategy & why do you need one? ‘The […]

Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members

Bjorn Bojen
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21/09/2016
At dmexco last week IAB Europe published its third annual European Programmatic market sizing report which showed that the total […]

Member blog - PulsePoint - The Shifting Programmatic Landscape in Europe

Bjorn Bojen
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03/08/2016
It’s no secret that Europe has established itself as a hot bed for ad tech innovation. Fuelled by the uptake […]

Member blog - Adform - Adform Helping IAB and the EU Drive Industry-Wide Brand Safety Initiatives

Bjorn Bojen
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24/07/2016
Programmatic advertising has become an essential component of modern marketers’ digital strategies. With its real time insights, granular targeting, effective […]

Member blog - The ADEX / BVDW - Future of Data for Programmatic – key to smart buying and selling

Bjorn Bojen
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12/07/2016
The future of data for programmatic advertising is bright but is not without its challenges. brands, agencies and publishers have […]

Member blog - Improve Digital - From phone to VR to smart TV: a holistic mobile ad ecosystem is the dream – here’s what ad tech is doing now to make it a reality

Bjorn Bojen
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06/07/2016
Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape as the first commercial web […]

Member blog - AppNexus - Differentiation and Programmable Marketing

Bjorn Bojen
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16/06/2016
Recently I had the privilege to speak at IAB Europe Interact in Lisbon, where I reflected on the observations I […]

Member blog - Improve Digital - TV and Online Video

Bjorn Bojen
|
12/06/2016
There's a lot of confusion about what full programmatic TV will bring. Let's get clear before taking a peak into […]
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