Interactive Advertising Bureau

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Member blog: Improve Digital - Can programmatic actually be transparent? Three cornerstones of an accountable sell-side ad tech provider

Bjorn Bojen
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24/08/2017
The digital content industry has taken its head out of the sand when it comes to the transparency issues in […]

Member Blog - OMD - My Four Observations from The IAB Europe AdEx Benchmark report

Bjorn Bojen
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23/07/2017
Blake participated in webinar panel discussion of the IAB Europe AdEx Benchmark report findings on the 18th of July, the webinar […]

Online advertising spend across Europe shows strong growth for another year considerably above GDP, but not all players share this growth

Bjorn Bojen
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05/07/2017
The latest AdEx Benchmark report published by IAB Europe shows that in 2016 online advertising spending across Europe reached a […]

Proposed ePrivacy Regulation: An Internet without data flows?

Bjorn Bojen
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28/06/2017
In a legislative discussion that already has an aura of déjà vu coming so soon after four years of discussion […]

Member Blog - Sublime Skinz - HTML5, the new Ad Portfolio, and the future of video

Bjorn Bojen
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14/06/2017
It’s arguable that the key factor in the downfall of Flash has been the meteoric rise of mobile video. With […]

E-Privacy and Europe’s stop-go approach to digital transformation

Bjorn Bojen
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13/06/2017
Starting tomorrow, the Maltese Council Presidency and the European Commission will hold the EU’s annual  Digital Assembly in Valetta.  It […]

How to fix the ePrivacy Regulation

Bjorn Bojen
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11/06/2017
In spite of all good intentions, the proposed ePrivacy Regulation (ePR) currently being discussed in the European Parliament will irrevocably […]

Member blog - Improve Digital - Is the Programmatic Open Market Ready for Video Advertising?

Bjorn Bojen
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30/05/2017
There’s been plenty of focus recently on how online video is the new frontier in the industry as video ads […]

Member blog - AudienceScience - Protecting Your Brand Against Shady Media Placements in an Automated World

Bjorn Bojen
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11/05/2017
We’re not even halfway through the year but already 2017 has been one of the most turbulent years for the […]
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