Interactive Advertising Bureau

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How will programmatic trading evolve and what attitudes will shape its future – contribute to the industry benchmark survey on the development of programmatic

Bjorn Bojen
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01/07/2019
Author: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Senior Director, Exchanges and Supply, Ad Platforms, Verizon Media We […]

Member blog: The State of Drive-to-Store Advertising 2019

Bjorn Bojen
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24/06/2019
At the recent Cannes Lions International Festival of Creativity, IAB Europe member S4M, the Drive-to-Store specialist, announced the results of […]

MIXX Awards Greece 2019

Bjorn Bojen
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11/06/2019
The MIXX Awards Greece celebrate and recognise the best digital advertising campaigns in the Greek market. Award winning nominations will […]

IAB Europe shines a spotlight on key programmatic opportunities and challenges in its latest Virtual Programmatic Day event

Bjorn Bojen
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29/05/2019
On the 9 May, IAB Europe convened its fourth Virtual Programmatic Day – an online conference for the internet advertising […]

IAB Europe’s Programmatic Trading Committee continues its important industry initiatives in Q2

Bjorn Bojen
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28/05/2019
It’s been a busy few months for IAB Europe’s Programmatic Trading committee, from filming 101 videos on the programmatic ecosystem, […]

Drop shipping vs affiliate marketing: which one is right for you?

Bjorn Bojen
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24/04/2019
Kateryna Khalus is the team lead in publishers’ department at Admitad. She sums up the perils that await publishers and e-shop […]

IAB Europe’s new Digital Advertising Effectiveness Measurement Initiative aims to simplify measurement landscape for clients

Bjorn Bojen
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10/04/2019
For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted […]

Member blog: Quality and Viewability blog series: What does viewability mean for a mobile world?

Bjorn Bojen
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26/03/2019
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]

IAB Europe statement on the Opinion of Advocate General Szpunar in Case C-673/17 Planet49 GmbH

Bjorn Bojen
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21/03/2019
IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As an organization that is actively […]
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