Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog

VIEW ALL BLOG POSTS

Blog Series: “I’m a CMP. Am I doing it right?” #2 CMP UI/UX Requirements / Part 3

Bjorn Bojen
|
29/01/2019
CMPs must adhere to TCF Policies and UI/UX requirements Last year’s enforcement decision by the CNIL against French mobile ad […]
Read More »

Member blog: The Evolution and Implementation of Header Bidding

Bjorn Bojen
|
21/01/2019
It almost seems like an arms race to who is the most transparent in today’s programmatic ecosystem. What is really […]
Read More »

Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2

Helen Mussard
|
14/01/2019
CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe communicated to Vendors and CMPs […]
Read More »

Blog Series: Introducing “I’m a CMP. Am I doing it right?” - IAB Europe’s new blog series to help CMPs / Part 1

Helen Mussard
|
11/01/2019
Things are going well, but there are opportunities for improvement Since its release in Spring 2018, the IAB Europe Transparency […]
Read More »

Member blog: Header Bidding Brings Transparency to Programmatic

Bjorn Bojen
|
07/12/2018
The rise of header bidding lights up the media supply chain by James Brown, Managing Director EMEA, Rubicon Project Over half […]
Read More »

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

Bjorn Bojen
|
06/12/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]
Read More »
1 86 87 88 89 90 104
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram