IAB Europe shines a spotlight on key programmatic opportunities and challenges in its latest Virtual Programmatic Day event
On the 9 May, IAB Europe convened its fourth Virtual Programmatic Day – an online conference for the internet advertising […]
Read More »IAB Europe’s Programmatic Trading Committee continues its important industry initiatives in Q2
It’s been a busy few months for IAB Europe’s Programmatic Trading committee, from filming 101 videos on the programmatic ecosystem, […]
Read More »Drop shipping vs affiliate marketing: which one is right for you?
Kateryna Khalus is the team lead in publishers’ department at Admitad. She sums up the perils that await publishers and e-shop […]
Read More »IAB Europe’s new Digital Advertising Effectiveness Measurement Initiative aims to simplify measurement landscape for clients
For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted […]
Read More »Member blog: Quality and Viewability blog series: What does viewability mean for a mobile world?
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
Read More »IAB Europe statement on the Opinion of Advocate General Szpunar in Case C-673/17 Planet49 GmbH
IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As an organization that is actively […]
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