Member blog: Quality and Viewability blog series: How Open Measurement unlocks scale
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
Read More »The digital skill gap: why it matters and how you can get involved in addressing it
There are over 4 billion Internet users in the world[1]. That is higher than the global number of those using […]
Read More »As online video budgets increase – is the industry chasing short-sighted gains?
Author: Kristanne Roberts, Global Development Director – Digital, Kantar Now a €7.6bn European market, digital video advertising adoption continues to […]
Read More »IAB Europe’s Effectiveness Measurement Survey Paints a Picture of an Incoherent Measurement Ecosystem
Authors: Anton Kopytov, Chair IAB Europe Research Committee and Partner Technology Consulting, Mindshare Phil Sumner, Global Media Insight Director, Teads […]
Read More »Demystifying blockchain: present and future
The fact that the technology underpinning most of digital advertising evolves at breakneck speed is not news to anyone. Heck, […]
Read More »How will programmatic trading evolve and what attitudes will shape its future – contribute to the industry benchmark survey on the development of programmatic
Author: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Senior Director, Exchanges and Supply, Ad Platforms, Verizon Media We […]
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