Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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Interact 2018: Futurologist Amelia Torode tells IAB Europe what the future of agencies might look like

Bjorn Bojen
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23/04/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]
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Interact 2018: Andrea Chiapponi, Chief Commercial Officer Large Account, Italiaonline tells IAB Europe what it feels like to lead the first Italian internet company

Bjorn Bojen
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16/04/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]
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GDPR impact on Programmatic Trading blog series: IAB Europe’s new GDPR Transparency and Consent Framework – a unique opportunity for publishers

Bjorn Bojen
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12/04/2018
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]
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Vendors and Consent Management Providers are invited to register to participate in IAB Europe's Transparency and Consent Framework

Bjorn Bojen
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11/04/2018
The registration process is open for Vendors and Consent Management Providers to apply for approved status in the context of […]
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Taking Back Control: What’s In It For Publishers

Bjorn Bojen
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09/04/2018
With the public consultation on the first iteration of the Transparency & Consent Framework (the Framework) that closed on April […]
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Member blog: The evolution of Programmatic TV Advertising

Bjorn Bojen
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09/04/2018
Programmatic advertising on addressable and Smart TVs is on the rise. We started to see TV Broadcasters start their addressable […]
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