Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

VIEW ALL NEWS ARTICLES

IAB Europe Sends Letter to the EDPB on the 'Consent or Pay' Model

Amy Mazzola
|
19/03/2024
Brussels, Belgium, 19 March 2024 - IAB Europe, Alliance Digitale, IAB Italia, and IAB Spain have sent a joint letter […]
Read More »

IAB Europe Unveils Latest Supply Chain Transparency Guide with a Focus on Sustainability

Amy Mazzola
|
08/03/2024
In a move that underscores the digital advertising industry's commitment to transparency and sustainability, IAB Europe's Programmatic Trading Committee has […]
Read More »

CJEU Ruling Clarifies Limited Role of IAB Europe in TCF

Lauren Wakefield
|
07/03/2024
BRUSSELS, BELGIUM - 7 March 2024: IAB Europe acknowledges the ruling handed down today by the Court of Justice of […]
Read More »

IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Lauren Wakefield
|
29/02/2024
Brussels, Belgium, 29th February 2024 - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
Read More »

Transparency is largest obstacle in CTV reveals research from DoubleVerify and IAB Europe

Amy Mazzola
|
22/02/2024
In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]
Read More »

IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising 

Lauren Wakefield
|
15/02/2024
Nearly three-quarters (70%) of digital advertising businesses have started their journey towards CO2e reduction   Adopting solutions (90%) and developing tools […]
Read More »
1 6 7 8 9 10 71

Blog

VIEW ALL BLOG POSTS

Just 2 Weeks to Go: Secure Your Spot at Interact 2025 – 20% Off Ends Soon!

Lauren Wakefield
|
06/05/2025
The countdown is officially on! In just two weeks, our flagship event, Interact 2025, will bring together the brightest minds […]
Read More »

Innovation Spotlight at Interact 2025: Solutions That Will Define the Future of Digital Advertising

Lauren Wakefield
|
02/05/2025
Interact 2025 is right around the corner. To get you ready, we’re shining a light on some of the must-attend […]
Read More »

[Guest Member Blog Post] Retail Media to Gaming: 5 Things to Know from IAB UK's Digital Adspend

Lauren Wakefield
|
02/05/2025
In this week's Guest Member Blog Post, we hear from Tristan Veale, Insight Manager, IAB UK, as he shares the […]
Read More »

101 Guidance for Retailers New to Retail Media - A Q&A with members of Our Retail & Commerce Media Committee 

Lauren Wakefield
|
01/05/2025
As Retail Media cements its place as a core revenue stream for retailers and a must-have in brand marketing strategies, […]
Read More »

[Guest Member Blog Post] The Cost of Dull: How B2B Brands Are Missing Millions by Undervaluing Creative with TikTok

Lauren Wakefield
|
30/04/2025
In this week's member guest blog post we hear from Callum Smith, Head of Marketing Solutions EUI at TikTok, as […]
Read More »

Help Shape the Future of Retail Media in Europe: Share Your Insights Today

Lauren Wakefield
|
30/04/2025
As Retail Media cements its role at the heart of digital advertising strategies, understanding how it's being adopted and where […]
Read More »
1 6 7 8 9 10 109
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram