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IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights and Trends

Lauren Wakefield
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06/11/2024
Agencies Report 68% Increase in Programmatic Buying CTV, Retail Media, and AI Drive Future Growth  Brussels, Belgium, 6th November 2024 […]
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Introducing IAB Europe Training: Elevate Your Skills. Master the Digital Future

Lauren Wakefield
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05/11/2024
We are pleased to announce the launch of IAB Europe Training, an educational initiative designed to provide training courses for […]
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IAB Europe Launches New Retail Media Certification Programme in Beta Phase to Drive Transparency and Accountability in Retail Media Measurement

Lauren Wakefield
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30/10/2024
Brussels, Belgium, 30th October -  IAB Europe is pleased to announce the Beta test launch of the Retail Media Certification […]
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IAB Europe Public Statement on the Draghi Report

Lauren Wakefield
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22/10/2024
IAB Europe welcomes the report on “The future of European competitiveness”, prepared by Mario Draghi, and its comprehensive analysis of […]
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IAB Europe Publishes Repository of European IAB’s Initiatives

Lauren Wakefield
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02/10/2024
IAB Europe has released a new document titled ‘Repository of European IAB’s Initiatives for Responsible Digital Advertising’, showcasing a range […]
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IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment

Lauren Wakefield
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18/09/2024
18th September 2024, Brussels, Belgium - IAB Europe and IAB have today announced the collaborative release of the first industry […]
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Flexible Ad Size Guidelines for Retail Media Networks - Open for Public Comment

Lauren Wakefield
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09/10/2025
As Retail Media continues to grow, traditional ad formats often fail to integrate smoothly within retailer websites. This has led […]
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New IAB Europe's Attitudes to Digital Advertising Survey Now Open!

Nicole Laleva
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06/10/2025
The latest edition of our Attitudes to Digital Advertising Survey is now open! As a valued member of the digital […]
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LEAF 2.0: Major Updates to IAB Europe’s Platform for Sustainable Digital Advertising

Nicole Laleva
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30/09/2025
IAB Europe is pleased to introduce a major update to our LEAF platform, further strengthening its ability to support stakeholders […]
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Advancing Retail Media Standards: Highlights from Our Q3 Retailer Council Meeting in Amsterdam

Nicole Laleva
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29/09/2025
On 23rd September, our members of our Retailer Council  gathered at the Ahold Delhaize headquarters in Amsterdam for our Q3 […]
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That’s a Wrap! Retail Media Impact Summit: A Day of Insights, Action & Collaboration in the Heart of Amsterdam

Lauren Wakefield
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25/09/2025
On 24th September, Amsterdam set the stage for our inaugural Retail Media Impact Summit 2025, where more than 150 senior […]
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Step into the Retail MediaX Executive Brief – But Leave Passive Listening at the Door.

Lauren Wakefield
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19/09/2025
IAB Europe has partnered with Retail X for their latest event. This is an exclusive, by-application-only gathering of 50 senior […]
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