Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Releases Updated Guide to Quality for Digital Advertising, Including Sustainability Best Practices

Lauren Wakefield
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08/02/2024
Brussels, Belgium, 8th February, 2024 - In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, […]
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IAB Europe Submits Observations to the European Commission's GDPR Multistakeholder Expert Group Questionnaire for the 2024 Report

Amy Mazzola
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25/01/2024
Brussels, Belgium 25th January 2024 - IAB Europe, the European level association representing a diverse membership of digital marketing, digital […]
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IAB Europe Welcomes First Chair & Vice-Chair of the Retail Media Committee

Lauren Wakefield
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24/01/2024
Brussels, Belgium, 24th January, 2024 - IAB Europe has welcomed its first Chair and Vice-Chair of the Retail Media Committee, […]
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IAB Europe Releases Implementation Guidelines for DSA Transparency, Facilitating Compliance with Digital Services Act

Amy Mazzola
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22/01/2024
Brussels, 22nd January, 2024 - Today, IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has […]
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IAB Europe Responds to the EDPB Public Consultation on their Draft Guidelines 2/2023

Amy Mazzola
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18/01/2024
Brussels, Belgium, 18 January 2024 - IAB Europe, in coalition with national trade association members representing thousands of companies operating […]
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IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media

Amy Mazzola
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18/01/2024
New resource for media buyers provides an overview of on-site, off-site and digital in-store retail media ad opportunities offered by […]
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Blog

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Last Chance: Early Bird Tickets for Interact 2025 – Why You Need to Be There?

Nicole Laleva
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25/03/2025
The countdown is on! Early Bird pricing for Interact 2025 ends on 29th March, and this is your final opportunity […]
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Spotlighting the Women of IAB Europe – Meet Our Industry Development & Insights Director Marie-Clare Puffett

Lauren Wakefield
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24/03/2025
In recognition of International Women’s Day 2025, IAB Europe is celebrating the incredible women who help shape our organisation and […]
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#OMR25: The Festival for the Digital Universe!

Nicole Laleva
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24/03/2025
The OMR Festival in Hamburg is one of the largest and most important events in the online marketing and digital […]
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Spotlighting the Women of IAB Europe – Meet Our Senior Project Manager Ioana Mardare 

Lauren Wakefield
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21/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]
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Spotlighting the Women of IAB Europe – Meet Our Public Policy Manager Inés Talavera de la Esperanza

Lauren Wakefield
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19/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]
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Spotlighting the Women of IAB Europe – Meet Our New Products & Services Director Colombe Michaud

Lauren Wakefield
|
17/03/2025
In recognition of International Women’s Day 2025 on 8th March, IAB Europe is celebrating the incredible women who help shape […]
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