Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Launches First-ever Pan-European Capability Map for Digital Retail Media

Amy Mazzola
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18/01/2024
New resource for media buyers provides an overview of on-site, off-site and digital in-store retail media ad opportunities offered by […]
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IAB Europe Expresses Strong Concerns on The European Parliament’s Draft Report on GDPR Procedural Regulation

Amy Mazzola
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17/01/2024
Digital Marketing and Advertising Association Calls for a Harmonised Cross-border Complaints Process  Brussels, 17th January, 2023 - IAB Europe, representing […]
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IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Amy Mazzola
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19/12/2023
Wayne Tassie, Group Integrated Solutions Director, EMEA at DoubleVerify was elected as the Chair of IAB Europe’s Programmatic Trading Committee […]
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IAB Europe Unveils 2023 Attitudes to Programmatic Advertising Report, Showcasing Industry Trends and Sustainability Focus

Amy Mazzola
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23/11/2023
Brussels, 23rd November, 2023 — IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today released […]
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IAB Europe Offers Key Recommendations to Enhance GDPR Enforcement in Cross-Border Cases

Lauren Wakefield
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26/10/2023
Brussels, Belgium, 26th October, 2023 - IAB Europe, a European level association representing a diverse membership of digital marketing, digital […]
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New IAB Europe Board Elects Chairman, Executive Committee

Amy Mazzola
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22/09/2023
  22 September 2023 - Brussels, Belgium – This week, at DMEXCO, Cologne, IAB Europe, the European level association for […]
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Blog

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Announcing the New IAB Europe Advertising & Media Committee

Lauren Wakefield
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05/03/2025
We are excited to introduce our new Advertising & Media Committee!  As part of our ongoing efforts to streamline member […]
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Early Bird Tickets Out Now – Join Us for Interact 2025!

Lauren Wakefield
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05/03/2025
Join us on 20th-21st May 2025 in Brussels for our annual flagship conference Interact - the event that unites leaders […]
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Sustainability Spotlight: Pan-European Case Studies, Great Debate & More

Lauren Wakefield
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28/02/2025
Sustainability remains a key priority for the digital advertising industry, and at IAB Europe, we’re committed to providing the latest […]
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Share Your Expertise: Be a Guest on an IAB Europe Podcast!

Lauren Wakefield
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27/02/2025
Are you an IAB Europe member and a digital advertising expert with valuable insights to share? Why not join us […]
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Driving Sustainable Digital Advertising: Pan-European Case Studies on Decarbonisation & Innovation

Lauren Wakefield
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26/02/2025
Ranked as the second most critical challenge for the digital advertising industry in our 2025 State of Readiness Report, sustainability […]
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Save the Date: The Great Debate Series is Back!

Nicole Laleva
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17/02/2025
The wait is over! The Great Debate returns with two power-packed virtual events designed to challenge perspectives, spark discussions, and […]
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