Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
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22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]
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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
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16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
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17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
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19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]
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Blog

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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here's What You Need To Enter...

Marie-Clare Puffett
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17/02/2021
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is Friday 12th March. The final […]
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Member Guest Blog with FreeWheel - Will Cross-Media Measurement Level The Playing Field?

Helen Mussard
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16/02/2021
In this week's member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. Agency, Brand and Industry Relations […]
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Member Guest Blog with Xandr - The Evolving Landscape of Programmatic Advertising

Lauren Wakefield
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11/02/2021
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges and opportunities with it. In […]
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Request for Proposal - TCF Vendor Compliance Programme

Helen Mussard
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08/02/2021
To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for the whole industry, IAB Europe […]
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Member Guest Blog with IAS - IAS UK Streaming Wars: How CTV is shaping the future of content consumption

Lauren Wakefield
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28/01/2021
As we enter 2021, there are many key Digital Advertising trends and opportunities expected for this year. Connected-TV (CTV) is […]
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Want To Join The IAB Europe Team? New Position - Public Policy Officer

Helen Mussard
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28/01/2021
IAB Europe has an immediate opening for a Public Policy Officer. The position is a new one in the Association’s […]
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