Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
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11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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IAB Europe expands membership and programmes to drive digital advertising growth

Bjorn Bojen
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19/01/2015
A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]
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IAB Europe launches Digital Innovation Showcase Europe (DISE)

Bjorn Bojen
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11/12/2014
On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe (DISE) in the European Parliament, […]
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IAB Europe launches the Multi-Device and Connected World Library of Research

Bjorn Bojen
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05/11/2014
This library brings the most recent best practice multi-device and cross market studies together in one place. IAB Europe has […]
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IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

Bjorn Bojen
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02/09/2014
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Digital stakeholders to share their […]
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IAB Europe’s Research Awards Winners 2014

Bjorn Bojen
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23/05/2014
IAB Europe is delighted to announce the winners for its 2014 Research Awards, sponsored by comScore. The awards recognise and […]
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Blog

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TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations

Helen Mussard
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06/01/2021
IAB Europe is hereby issuing a call for expressions of interest from European regional-level advertising ecosystem organisations wishing to participate […]
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That’s a wrap! 2020 Highlights from IAB Europe

Lauren Wakefield
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18/12/2020
As we say so long to 2020 and get ready to welcome 2021, we take a look back on some […]
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IAB Europe Submits Response To Preliminary Report of The Belgian Data Protection Authority

Helen Mussard
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07/12/2020
Today, IAB Europe has submitted its written response to a preliminary report issued by the Belgian Data Protection Authority’s (APD) […]
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Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!

Helen Mussard
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03/12/2020
This year, IAB Europe's committees and taskforces have produced some incredible outputs. From producing guides on the Post Third-Party Cookie […]
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GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

Helen Mussard
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30/11/2020
IAB Europe works to provide analysis and guidance on the interpretation and application of EU privacy and data protection rules […]
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IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up

Lauren Wakefield
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27/11/2020
IAB Europe’s second VPD of 2020 took place on the 19th of November and what a truly insightful day it […]
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