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News

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IAB Europe launches Mobile Brand Builders

Bjorn Bojen
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04/05/2015
The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to […]
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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Bjorn Bojen
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22/04/2015
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]
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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

Bjorn Bojen
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16/03/2015
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]
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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

Bjorn Bojen
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24/02/2015
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]
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Mobile is unlocking new advertising budgets

Bjorn Bojen
|
17/02/2015
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile advertising and overall uptake within […]
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IAB Europe publishes Viewable Impressions White Paper

Bjorn Bojen
|
11/02/2015
IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive […]
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Blog

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Member Guest Post with Didomi - How to Prepare for a Cookieless Future? It's Time to Make Privacy Positive

Lauren Wakefield
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03/06/2021
In this week's member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, as she discusses preparing for […]
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IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing

Helen Mussard
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27/05/2021
Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers to follow their brand and […]
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IAB Europe Virtual Programmatic Day (VPD) - H1 2021: Wrap-Up

Lauren Wakefield
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12/05/2021
IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful and engaging day it was! […]
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Member Guest Post with Admitad - More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries

Lauren Wakefield
|
11/05/2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, as he shares their latest […]
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IAB Europe's Virtual CTV Event - H1 2021 Wrap-Up

Lauren Wakefield
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05/05/2021
On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event was created to further explore […]
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Member Guest Post with Rakuten Advertising - Why 'Moments' Matter in Advertising Strategies

Lauren Wakefield
|
20/04/2021
In this week's member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern Europe at Rakuten Advertising,as he […]
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