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Brands get to grips with mobile, but apps need further development

Bjorn Bojen
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08/09/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Industry leaders join IAB Europe to support continued expansion of policy and industry promotion programmes

Bjorn Bojen
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27/08/2015
Research from IAB Europe in collaboration with nine national IABs reveals that advertisers are taking advantage of the increased growth […]
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Programmatic display advertising set to rise in Europe

Bjorn Bojen
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08/08/2015
 The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase […]
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Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

Bjorn Bojen
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01/07/2015
The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the […]
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First results of AdEx Benchmark 2014 presented at Interact

Bjorn Bojen
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20/05/2015
European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth 2014, a very positive year […]
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IAB Europe 2015 Research Awards winners

Bjorn Bojen
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20/05/2015
The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Berlin […]
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Blog

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IAB Europe Network Guest Blog Post with TAG - Want to Keep Ad Fraud Low? New TAG Study of IVT in Europe Points the Way

Lauren Wakefield
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16/08/2021
In our latest network guest blog post, Jules Kendrick, MD, UK & Europe for the Trust Accountability Group (TAG) discusses […]
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IAB Europe Is Hosting A New Series of Events In September To Discuss Trust and Transparency In Our Industry

Helen Mussard
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12/08/2021
In September, IAB Europe will be hosting a series of physical and virtual events to discuss and debate trust and […]
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Want To Join The IAB Europe Team? New Role - Digital Advertising Analyst

Helen Mussard
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10/08/2021
Location: Remote (EU-27)/Brussels/London IAB Europe is looking for a full-time Digital Advertising Analyst. This newly created role is a unique opportunity […]
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How Brand Suitability Works for Programmatic Campaigns: A Q&A with Experts from the Programmatic Trading Committee

Lauren Wakefield
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05/08/2021
Brand Suitability describes the practices and tools that are put in place in addition to brand safety controls to ensure […]
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Member Guest Post with IAS - The Easing of Lockdown Restrictions Presents an Opportunity for Advertisers to Target Audiences

Lauren Wakefield
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04/08/2021
In this week's member-guest post, we spoke with Nick Morely, EMEA Managing Director at IAS on Integral Ad Science’s (IAS) […]
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Want To Join The IAB Europe Team? New Position - Marketing and Industry Programmes Coordinator

Helen Mussard
|
03/08/2021
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and […]
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