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News

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Member news: Adform launches digital advertising certification program to provide relevant and rewarding industry insight  

Bjorn Bojen
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08/03/2016
The Adform Certification Program is designed to promote openness within the digital media industry by providing further insight and access […]
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Member News: MiXX Awards Turkey 2015 winners announced!

Bjorn Bojen
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07/03/2016
IAB Turkey has revealed the winners of the sixth annual MIXX Awards Turkey –also known as Digital’s Oscars- at an […]
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Ad Blocking Primer recommends a new ‘DEAL’ between publishers and consumers

Bjorn Bojen
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07/03/2016
Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade Group says.  NEW YORK, USA – […]
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Member News: Adform Launches Programmatic TV, and adds Television to its Cross-Device offering

Bjorn Bojen
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03/03/2016
Adform, the independent and open full stack ad tech platform has launched Europe’s first programmatic TV solution, and now offers […]
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EDAA's OBA Self-Regulation Programme extends into Mobile

Bjorn Bojen
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01/03/2016
Mobile Principles launched at first ever EDAA Summit on 1 March 2016 Brussels, 1 March 2016 – The European Interactive […]
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Three's rollout of network level ad blocking will hurt consumers & publishers

Bjorn Bojen
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19/02/2016
Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is […]
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Blog

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Let’s Make Diversity And Inclusion A Cross-Industry Effort

Georgia Cook
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02/08/2022
‘It is widely documented that parts of the media industry have struggled to recruit a workforce that mirrors society. Thankfully, […]
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IAB Europe and FreeWheel Dive into Brand Safety

Georgia Cook
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01/08/2022
IAB Europe’s annual Brand Safety Poll conducted at the end of last year found that: Privacy concerns are more of […]
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Skai Unpack Prime Day 2022 (US vs EMEA)

Georgia Cook
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25/07/2022
This week, we have a guest blog post from one of our members, Skai™. The Intelligent Marketing Platform's Senior Director […]
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The Rise of Social Commerce and How to Tap Into it with TikTok

Lauren Wakefield
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21/07/2022
The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]
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Now Open! Take Part in the 2022 Attitudes to Programmatic Survey

Lauren Wakefield
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14/07/2022
According to the recently released AdEx 2021 study, the European digital ad market is now programmatic first with 57% of […]
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AdEx 2021 Report – Key Facts & Stats Videos

Georgia Cook
|
07/07/2022
IAB Europe’s widely-anticipated 2021 AdEx Benchmark Report is now live!  Released on 2nd July 2022, the report is the definitive […]
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